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Can You Have It by 3pm?

An intelligence story that all of us know all too well.
It is 1:52 pm on a Tuesday. Our analyst is attempting the delicate manoeuvre of swallowing her second coffee when a message arrives from her boss:

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The Fortune-Teller Dilemma: Mastering CI/MI in the Age of AI

Every experienced Competitive and Market Intelligence (CI/MI) practitioner has seen it: by Thorsten Bill

You ask a frontier AI model to analyze a market threat, and it hands you a brilliant, 30-page deliverable. The prose is fluent, the structure is clean, and the analytical tables look ready for the board.

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What Is Decision Intelligence?

Ask ten people in competitive intelligence to define "Decision Intelligence" and you'll likely get ten different answers — ranging from "a new buzzword for CI" to "an entirely separate discipline involving AI and behavioral science." Neither is quite right, and the confusion has a real cost: it keeps organizations from asking the one question that actually matters.by Thorsten Bill

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