News

The AI Mind Trap: Bias in AI-Driven Competitive and Market Intelligence

By Thorsten Bill

Bias in competitive and market analysis refers to the tendency to skew information or perceptions based on preconceived notions, leading to potentially inaccurate conclusions. This can include confirmation bias (favoring information that confirms existing beliefs), availability bias (relying on immediate examples), and anchoring bias (relying heavily on the first piece of information encountered). It’s crucial to be aware of these biases to ensure accurate and objective analysis.

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Trade Show Intelligence – A Lifetime Experience - Interview with Jonathan Calof

Trade shows, conferences, and workshops serve as unparalleled platforms for CI professionals to gather valuable information. These events bring together industry leaders, innovators, and competitors under one roof, providing a unique opportunity to gain insights that would otherwise take months to compile..

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Using ChatGPT for CI/MI

By Arthurs Weiss (AWARE)

A big question for many CI / MI professionals is how to use the new LLM artificial intelligence software for CI/MI. One approach suggested is to use it for research but there have been multiple reports that what comes out is not particularly reliable – often the AI tool lies (or in technical terms, hallucinates). This seems to apply to all of them. My tests have asked for top CI authors or papers – and some suggestions don’t exist at all.

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