The following country discounts will apply according to the participanrs country of residence.

Countries eligible for a 50% country discount

Countries not eligible for a country discount

• Certificates
• Open Workshops
• Corporate Services
• Webinars

Unicorn is ICI’s comprehensive CI/MI repository for professionals who want to learn, refresh their knowledge and/or stay up-to-date with the latest developments in the field.

• 100% dedicated to CI/MI
• Recorded ICI conference presentations
• Fundamental and advanced tutorials and templates
• Exclusive ICI webcasts pinpointing specific topics and approaches
• Facilitated online forums to discuss specific issues with other Unicorn users
• Knowledge sharing and professional networking – get inspiration and motivation
• Special discounts for ICI’s certificate programs, open workshops and conferences
• Optional remote or in-class participation for ICI’s workshops and certificates

  Unicorn Login

• Contact us now!

• Certificates
• Open Workshops
• Corporate Services
• Webinars

Attend ICI’s unique annual conference – practitioner case studies, latest developments in the field, academic track, and networking.

• Stay in touch with the latest developments in the CI/MI field
• Learn from peers and experts
• Engage in high-end networking and knowledge exchange
• Optional remote or on-site participation

  Conference

• Contact us now!

• Certificates
• Open Workshops
• Corporate Services
• Webinars

Pinpoint your specific competitive/market intelligence challenges in tailored coaching via web conferencing. Fast and efficient solutions for your specific CI/MI challenges!

• Swift turn-around
• Access to 20+ experienced CI/MI experts
• You’ll only be charged for the actual time used
• Saves time and travel expenses

• Contact us now!

• Certificates
• Open Workshops
• Corporate Services
• Webinars

Bring your CI/MI team to the next level. Acquire the competences and skills that make a difference to your company’s performance.

• Recognize your CI/MI professionals by granting a globally acknowledged university degree incl. universally acknowledged credit points for the European Transfer Credit System (ETCS)
• Chose from ICI’s seven university certificates – a comprehensive, solid, state-of-the-art education journey to CI/MI mastery
• Case study-based, modular offering that is feasible for full-time working professionals
• Hands-on teaching can be immediately applied in the work place
• Optional remote or on-site participation for Unicorn members

  Certificate Overview

• Contact us now!

• Certificates
• Open Workshops
• Corporate Services
• Webinars

Programs tailored to your company’s objectives, building the specific skill sets that your team needs to drive your organization to success.

• The workshop aligns with the customer’s industry, their internal terminology and their internal processes
• Audit of CI/MI operations, incl. career development assessments
• Facilitation of in-house events (such as in-house conferences, war games, awareness campaigns, educational days, benchmarking analyses, etc.)
• Development of self-paced learning modules
• Remote or on-site events

• Contact us now!

• Certificates
• Open Workshops
• Corporate Services
• Webinars

Select from 22 workshops to perfectly meet your team’s needs. Close knowledge gaps and extend your operational reach.

• Pinpointed, intense education for beginners or seasoned practitioners
• Workshops can be booked stand-alone or as part of an ICI certificate
• Case study-based, modular offering
• Hands-on can be immediately applied in the work place
• Ideally suited for life-long-learning initiatives
• Workshops are available via remote access

  Open Workshops

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• English
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Our social media appearances

Data processing through social networks

We maintain publicly available profiles in social networks. The individual social networks we use can be found below.

Social networks such as Facebook, Google+ etc. can generally analyse your user behaviour comprehensively if you visit their website or a website with integrated social media content (e.g. like buttons or banner ads). When you visit our social media pages, numerous data protection-relevant processing operations are triggered. In detail:

If you are logged in to your social media account and visit our social media page, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of the social media portals can create user profiles in which their preferences and interests are stored. This way you can see interest-based advertising inside and outside of your social media presence. If you have an account with the social network, interest-based advertising can be displayed on any device you are logged in to or have logged in to.

Please also note that we cannot retrace all processing operations on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. Details can be found in the terms of use and privacy policy of the respective social media portals.

Legal basis

Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes initiated by the social networks may be based on divergent legal bases to be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1) (a) GDPR).

Responsibility and assertion of rights

If you visit one of our social media sites (e.g., Facebook), we, together with the operator of the social media platform, are responsible for the data processing operations triggered during this visit. You can in principle protect your rights (information, correction, deletion, limitation of processing, data portability and complaint) vis-à-vis us as well as vis-à-vis the operator of the respective social media portal (e.g. Facebook).

Please note that despite the shared responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are determined by the company policy of the respective provider.

Storage time

The data collected directly from us via the social media presence will be deleted from our systems as soon as the purpose for their storage lapses, you ask us to delete it, you revoke your consent to the storage or the purpose for the data storage lapses. Stored cookies remain on your device until you delete them. Mandatory statutory provisions - in particular, retention periods - remain unaffected.

We have no control over the storage duration of your data that are stored by the social network operators for their own purposes. For details, please contact the social network operators directly (e.g. in their privacy policy, see below).

Individual social networks

Facebook

We have a profile on Facebook. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified under the EU-US Privacy Shield.

You can customise your advertising settings independently in your user account. Click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Details can be found in the Facebook privacy policy: https://www.facebook.com/about/privacy/.

Twitter

We use the short message service Twitter. The provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States. Twitter is certified under the EU-US Privacy Shield.

You can customise your Twitter privacy settings in your user account. Click on the following link and log in: https://twitter.com/personalization.

For details, see the Twitter Privacy Policy: https://twitter.com/privacy.

XING

We have a profile on XING. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Details on their handling of your personal data can be found in the XING Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung.

LinkedIn

We have a LinkedIn profile. The provider is the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is certified under the EU-US Privacy Shield. LinkedIn uses advertising cookies.

If you want to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

For details on how they handle your personal information, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.

• WHO WE ARE
• FACULTY
• CI RESEREARCH CENTER

...

The Institute for Competitive Intelligence (ICI), a private independent organization, was founded in 2004 to provide professionals with elite, yet flexible competitive / market intelligence education.

• Our general principles are uncompromising education quality and intensive, practical-oriented learning.
• ICI’s certificates are accredited in partnership with RheinAhrCampus – Koblenz University of Applied Sciences as University Certificates of Advanced Studies, including credit points (CPs) according to the European Credit Transfer and Accumulation System (ECTS).
• ICI offers modular educational programs that prepare attendees for the high demands placed on market and competitive intelligence professionals. Choose between certificates, workshops, webinars, conferences, or tailored in-house workshops.
• Headquartered in Germany, the ICI offers participants a truly global educational experience. Choose between fully remote learning or a blend of in-person and remote attendance. Enjoy the flexibility of individually adapted learning commitments.

Information provided according to Sec. 5 German Telemedia Act (TMG):

GICI Institute for Competitive Intelligence GmbH
Korngasse 9
35510 Butzbach

Represented by:

Geschäftsführer Dipl.-Ing., MBA Rainer Michaeli

Contact:

Telephone: +49 6033 971377
Telefax: +49 6033 971376
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Register entry:

Entry in the Handelsregister. 
Registering court:Amtsgericht Friedberg 
Registration number: HRB 6685

VAT:

VAT Id number according to Sec. 27 a German Value Added Tax Act:
DE 258446977

Responsible for contents acc. to Sec. 55, para. 2 German Federal Broadcasting Agreement (RstV):

Rainer Michaeli
Korngasse 9
35510 Butzbach

Dispute resolution

The European Commission provides a platform for online dispute resolution (OS): https://ec.europa.eu/consumers/odr.
Please find our email in the impressum/legal notice.

We do not take part in online dispute resolutions at consumer arbitration boards.

Liability for Contents

As service providers, we are liable for own contents of these websites according to Sec. 7, paragraph 1 German Telemedia Act (TMG). However, according to Sec. 8 to 10 German Telemedia Act (TMG), service providers are not obligated to permanently monitor submitted or stored information or to search for evidences that indicate illegal activities.

Legal obligations to removing information or to blocking the use of information remain unchallenged. In this case, liability is only possible at the time of knowledge about a specific violation of law. Illegal contents will be removed immediately at the time we get knowledge of them.

Liability for Links

Our offer includes links to external third party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents.

The linked websites had been checked for possible violations of law at the time of the establishment of the link. Illegal contents were not detected at the time of the linking. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them.

Copyright

Contents and compilations published on these websites by the providers are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only.
The commercial use of our contents without permission of the originator is prohibited.

Copyright laws of third parties are respected as long as the contents on these websites do not originate from the provider. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed immediately.

• English
• German

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit our website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on our website

Who is the responsible party for the recording of data on this website (i.e. the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information Required by Law” on this website.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.

Our IT systems automatically record other data when you visit our website. This data comprises primarily technical information (e.g. web browser, operating system or time the site was accessed). This information is recorded automatically when you access our website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyse your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified, blocked or eradicated. Please do not hesitate to contact us at any time under the address disclosed in section “Information Required by Law” on this website if you have questions about this or any other data protection related issues. You also have the right to log a complaint with the competent supervising agency.

Moreover, under certain circumstances, you have the right to demand the restriction of the processing of your personal data. For details, please consult the Data Protection Declaration under section “Right to Restriction of Data Processing.”

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analysed when your visit our website. Such analyses are performed primarily with cookies and with what we refer to as analysis programmes. As a rule, the analyses of your browsing patterns are conducted anonymously; i.e. the browsing patterns cannot be traced back to you. You have the option to object to such analyses or you can prevent their performance by not using certain tools. For detailed information about this, please consult our Data Protection Declaration below.

You do have the option to object to such analyses. We will brief you on the objection options in this Data Protection Declaration.

2. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e. through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

Institute for Competitive Intelligence GmbH
Korngasse 9
35510 Butzbach
Phone: +49 6033 971377
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

In the event that data are processed on the basis of Art. 6 Sect. 1 lit. e or f GDPR, you have the right to at any time object to the processing of your personal data based on grounds arising from your unique situation. This also applies to any profiling based on these provisions. To determine the legal basis, on which any processing of data is based, please consult this Data Protection Declaration. If you log an objection, we will no longer process your affected personal data, unless we are in a position to present compelling protection worthy grounds for the processing of your data, that outweigh your interests, rights and freedoms or if the purpose of the processing is the claiming, exercising or defence of legal entitlements (objection pursuant to Art. 21 Sect. 1 GDPR).

If your personal data is being processed in order to engage in direct advertising, you have the right to at any time object to the processing of your affected personal data for the purposes of such advertising. This also applies to profiling to the extent that it is affiliated with such direct advertising. If you object, your personal data will subsequently no longer be used for direct advertising purposes (objection pursuant to Art. 21 Sect. 2 GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption programme. You can recognise an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the authority to debit your bank account) with us after you have entered into a fee-based contract with us, this information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed exclusively via encrypted SSL or TLS connections. You can recognise an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you share with us.

Information about, blockage, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified, blocked or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time at the address provided in section “Information Required by Law.”

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time at the address provided in section “Information Required by Law.” The right to demand restriction of processing applies in the following cases:

• In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
• If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
• If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
• If you have raised an objection pursuant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in section “Information Required by Law” to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

3. Recording of data on our website

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

• The type and version of browser used
• The used operating system
• Referrer URL
• The hostname of the accessing computer
• The time of the server inquiry
• The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.

Hence, the processing of the data entered into the contact form occurs exclusively based on your consent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g. after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions – in particular retention periods.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases, the processing is based on your consent (Article 6 (1) a GDPR) and/or on our legitimate interests (Article 6 (1) (f) GDPR), since we have a legitimate interest in the effective processing of requests addressed to us.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Registration on this website

You have the option to register on our website to be able to use additional website functions. We shall use the data you enter only for the purpose of using the respective offer or service you have registered for. The required information we request at the time of registration must be entered in full. Otherwise we shall reject the registration.

To notify you of any important changes to the scope of our portfolio or in the event of technical modifications, we shall use the e-mail address provided during the registration process.

We shall process the data entered during the registration process on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

The data recorded during the registration process shall be stored by us as long as you are registered on our website. Subsequently, such data shall be deleted. This shall be without prejudice to mandatory statutory retention obligations.

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent necessary for the establishment, content organization or change of the legal relationship (data inventory). These actions are taken on the basis of Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual actions. We collect, process and use personal data concerning the use of our website (usage data) only to the extent that this is necessary to make it possible for users to utilize the services and to bill for them.

The collected customer data shall be eradicated upon completion of the order or the termination of the business relationship. This shall be without prejudice to any statutory retention mandates.

Data transfer upon closing of contracts for online stores, retailers and the shipment of merchandise

We share personal data with third parties only if this is necessary in conjunction with the handling of the contract; for instance, with companies entrusted with the shipment of goods or the financial institution tasked with the processing of payments. Any further transfer of data shall not occur or shall only occur if you have expressly consented to the transfer. Any sharing of your data with third parties in the absence of your express consent, for instance for advertising purposes, shall not occur.

The basis for the processing of data is Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or for pre-contractual actions.

Data transfer upon closing of contracts for services and digital content

We share personal data with third parties only if this is necessary in conjunction with the handling of the contract; for instance, with the financial institution tasked with the processing of payments.

Any further transfer of data shall not occur or shall only occur if you have expressly consented to the transfer. Any sharing of your data with third parties in the absence of your express consent, for instance for advertising purposes, shall not occur.

The basis for the processing of data is Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or for pre-contractual actions.

NAME TAGS, PARTICIPANTS LISTS

Every attendee of our workshops and conferences gets a name tag and a printed participant list including company, name, position and email-addresses. This enables efficient networking of all attendees. If you do not agree with the dissemination of this data, please let us know.

ATTENDANCE DATA, EXAMINATION RESULTS, EVENT INTERESTS

We store the following data provided by you: registration data, questionaires, attendance sheets, invoice and billing information, examination results, certifications and further training related information.

This data enables us to provide our training services, track the progress in your live long learning experience and inform you on upcoming events.
You can object the storage of this data anytime.

4. Social media

Twitter plug-in

We have integrated functions of the social media platform Twitter into our website. These functions are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. While you use Twitter and the "Re-Tweet" function, websites you visit are linked to your Twitter account and disclosed to other users. During this process, data are transferred to Twitter as well. We must point out, that we, the providers of the website and its pages do not know anything about the content of the data transferred and the use of this information by Twitter. For more details, please consult Twitter’s Data Privacy Declaration at: https://twitter.com/en/privacy.

The use of Twitter plug-ins is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.

You have the option to reset your data protection settings on Twitter under the account settings at https://twitter.com/account/settings.

5. Video Conferencing and Learning Platform

ZOOM

We use “zoom” (55 Almaden Boulevard, 6th Floor, San Jose, CA 95113) to conduct our conference, webinars, workshops, and consulting services. We will record some conference sessions. These sessions will be made available to the conference participants after the conference for 8 weeks. This constitutes a legitimate interest as defined in Art. 6 Sect. 1 lit. f GDPR.
Zoom displays the sessions that are recorded and we will play a verbal information whenever the recording is started. If you do not want to be recorded unmute your audio and stop your video and ask questions via the chat. The moderator will read them out loud for everyone.
If you are registered as a user at "Zoom", reports on "Online Meetings" (meeting metadata, data on telephone dial-in, questions and answers in webinars, survey function in webinars) can be saved for up to one month at "Zoom". For more detailed information about Zoom privacy policy see: https://zoom.us/privacy-and-legal.

Moodle/Unicorn learning Platform

As participant in our courses (workshops, certificates, conferences or as unicorn platform subscriber) we will assign you a personal account to our Moodle learning platform. We will store contact details like name, email addresses, ip addresses, course data and access information to our courses including time, user provided content, like forum entries, chats, documents for assignments etc. Participation in our courses constitutes a legitimate interest as defined in Art. 6 Sect. 1 lit. f GDPR.
To see more about the personal data stored go to your user profile inside your Moodle account and see the section privacy and policies, that allows to view and download your personal data contact our privacy office and view the data retention rules four your data.

6. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail address as well as information that allow us to verify that you are the owner of the e-mail address provided and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a voluntary basis. We shall use such data only for the sending of the requested information and shall not share such data with any third parties.

The processing of the information entered into the newsletter subscription form shall occur exclusively on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke the consent you have given to the archiving of data, the e-mail address and the use of this information for the sending of the newsletter at any time, for instance by clicking on the "Unsubscribe" link in the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place to date.

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted. This shall not affect data we have been archiving for other purposes.

MailChimp

This website uses the services of MailChimp to send out its newsletters. The provider is the Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Among other things, MailChimp is a service that can be deployed to organise and analyse the sending of newsletters. Whenever you enter data for the purpose of subscribing to a newsletter (e.g. your e-mail address), the information is stored on MailChimp servers in the United States.

MailChimp is in possession of a certification that is in compliance with the “EU-US-Privacy-Shield.” The “Privacy-Shield” is a compact between the European Union (EU) and the United States of America (USA) that aims to warrant the compliance with European data protection standards in the United States.

With the assistance of the MailChimp tool, we can analyse the performance of our newsletter campaigns. If you open an e-mail that has been sent through the MailChimp tool, a file that has been integrated into the e-mail (a so-called web-beacon) connects to MailChimp’s servers in the United States. As a result, it can be determined whether a newsletter message has been opened and which links the recipient possibly clicked on. Technical information is also recorded at that time (e.g. the time of access, the IP address, type of browser and operating system). This information cannot be allocated to the respective newsletter recipient. Their sole purpose is the performance of statistical analyses of newsletter campaigns. The results of such analyses can be used to tailor future newsletters to the interests of their recipients more effectively.

If you do not want to permit an analysis by MailChimp, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.

The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR).  You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of MailChimp. This shall not affect data we have been archiving for other purposes.

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• English
• German
• Conference

« J’ai beaucoup apprécié d’avoir participé à cet atelier, très bien organisé et occasion de rencontres professionnelles intéressantes. Maintenant, je perçois beaucoup plus clairement les questions de fond, la valeur de l’information concurrentielle et comment la traiter. Dolce est un endroit idéal ».
Melani Zeller, Analyste marketing, OMRON Europe B.V.

« ICI-1 est une introduction bien conçue à l’information concurrentielle, qui balaye le sujet de A à Z et donne une vision claire des limites et des possibilités de l’intelligence économique. »
Ryuichi Hiratsuka, Siltronic AG, ICI-1

« ICI-1 Competitive Intelligence Basis (Bad Nauheim-Francfort) a renforcé mes connaissances en information concurrentielle et m’a permis de mieux cerner sur quels points je devrais maintenant insister. Cet atelier aborde des sujets extrêmement intéressants, présentés de manière clair et agréable ». 
Marco Paone, DaimlerChrysler AG, Recherche & anlayse concurrentielle

« A dépassé toutes mes attentes …. Une réelle expérience internationale a fait toute la différence … Je recommande vivement ce cours ».
Jim Hawley, Eastman Chemical, ICI-1

« Tellement plus pertinent que les autres séminaires en information concurrentielle auxquels j’avais assisté… L’atelier correspondait effectivement à mes propres besoins, et le fait d’être en contact avec des enseignants qui ont une expérience du monde réel fait de ce séminaire une véritable expérience ! ».
Meghan McLaughlin, The Collaborative Group

« Le forum ouvert … des classes aux effectifs réduits ont fait la différence… Les enseignants connaissaient sur le bout des doigts les sujets qu’ils abordaient ». 
Glen Roberts, Siemens

« A l’opposé d’autres programmes qui restent à un niveau abstrait, l’atelier Scenario Techniques (ICI22) permet de bien comprendre comment appliquer des techniques de scénario dans un environnement d’entreprise. L’étude de cas aborde tant les questions de délais et de personnel, que les pièges subtils que l’on peut rencontrer, avec force détails à l’appui. Egalement très utile, l’emploi du logiciel prévu pour cette fonction Scénario. 
À la fin de la journée, on n’a pas l’impression d’avoir juste écouté des théories intéressantes et des exemples abstraits ; mais d’avoir réellement appris comment appliquer une méthodologie tout en étant capable d’apprécier, avec réalisme, l’investissement et des pièges potentiels. M. Bill a utilisé ces techniques de scénario à plusieurs reprises avec des clients ; il est, par conséquent, un animateur qualifié pour ce séminaire ».
Claudia Sternberg, Voith, ICI-22

 « C’est le type d’atelier auquel chacun souhaiterait toujours participer : des participants d’un bon niveau, issus de tous les secteurs industriels et un enseignant réellement compétent qui apporte une excellente vue d’ensemble aux débutants et fournit aux spécialistes de nouveaux éclairages.»
Dr. Klaus Marquardt, Wacker Specialties, ICI-1

« Pour moi, le cours en intelligence économique à Bad Nauheim, signifie : intéressant, des sujets bien en rapport avec mon travail, traités avec expertise et compétence. D’où, une expérience tout à fait recommandable! ».
Dr. Carsten Deus, Deus Consulting, ICI-5

« Je tiens à vous féliciter pour l’analyse académique que vous proposez sur le thème « théorie de la décision versus approche basée sur la preuve ». Afin d’approfondir le champ de l’information concurrentielle et l’intégrer de plus en plus à la théorie du management, nous aurons, dans un avenir proche, un besoin croissant d’analyses et d’outils de cette nature (mathématique, statistique et méthodologique) ». 
Ralf Heffner, BASF AG, ICI-23

« À partir de l’atelier « Méthodes analytiques », on peut aborder les théories de Porter sous un angle pratique, avec démonstrations à l’appui, ce qui rend ainsi possible l’application directe du savoir-faire à notre propre activité ».
Dr. Andre Stürzenbecher, Schering Deutschland GmbH, ICI-6

« L’atelier montre de manière pratique quels sont les dangers auxquels une société peut s’exposer à travers une divulgation inconsciente ou négligente de l’information. Au delà de la sensibilisation à ce sujet et son importance, il indique comment faire de ces dangers des opportunités, et utiliser l’intelligence économique afin de se positionner soi même sur le marché. Il fournit la marche à suivre précise pour rapidement faire les premiers pas dans la mise en place d’une information concurrentielle structurée. »
Gerhard Fraune, CTcon GmbH, ICI-1

« Loin de la théorie grise, cet atelier est axé sur la pratique, et s’accompagne d’une étude de cas. Le fait que l’exposé et la présentation des solutions proposées soient indépendants font de ce séminaire une expérience à la fois riche sur le fond et divertissante. Les discussions et échanges intéressants avec les participants permettent, à bon escient, d’élargir son propre horizon sur le sujet. L’atelier a été un succès total, est recommandable à tous égards, grâce au professionnalisme de M. Michaeli. »
Andrea Rehm-Dober, SV- Versicherungen, ICI-6

Institut de l'Intelligence Economique

L’Institut de l'Intelligence Economique (ICI) a été créé en 2004 pour permettre à des professionnels, diplômés de l’enseignement supérieur, d’acquérir, grâce à des programmes de formation solides et modulables, un niveau de compétence approfondi en intelligence économique, attesté par l’obtention d’un Certificat.
Les séminaires se tiennent en allemand et en anglais. Nous sommes présents sur trois continents, dans six pays et dix villes. Aucun autre organisme ne propose chaque année autant d’ateliers !
Nos principes de base sont d’être très rigoureux et exigeants sur la qualité de l’enseignement, et de proposer un apprentissage à la fois intensif et axé sur la pratique.
En collaboration avec des experts reconnus, un programme a été conçu de manière flexible, en vue de préparer les participants à répondre aux attentes élevées qui sont placées sur les analystes des marchés et de la concurrence.
Vous pouvez choisir soit le programme certifiant, soit des cours spécifiques, selon vos centres d’intérêt ou vos besoins. Pour les entreprises, nous proposons des formations individualisées in situ.

• CI Research Center
• Body of Knowledge
• Concepts

A Body of Knowledge (BOK) is defined [1] as “the complete set of concepts, terms and activities that make up a professional domain, as defined by the relevant professional association”. While the term body of knowledge is also used to describe the document that defines that knowledge — the body of knowledge itself is more than simply a collection of terms; a professional reading list; a library; a website or a collection of websites; a description of professional functions; or even a collection of information. It is the accepted ontology for a specific domain.

History

In December 2005 SCIP launched a BOK initiative. Under the leadership of Dr. John Prescott (Chair), University of Pittsburgh, the BOK Task Force was established comprising a core team of 10 members, supplemented by an international team of over 30 Competitive Intelligence professionals.

As a result of this initiative a draft Competitive Intelligence BOK was published in May 2008  [3]. This draft was circulated throughout the wider competitive intelligence community to elicit feedback and to refine the BOK. After this validation phase the final BOK [1] was published on September 19th 2008.

CI Books Goals and Applications

The purpose of the CI BOK is to create a “Compendium of current and leading-edge competencies drawn on by CI professionals and their organizations” [2][3].  Competencies in this BOK are defined as 

•  "clusters of skills, abilities, and behaviours required for successful performance in the job”. 

• “Competencies that set Competitive Intelligence apart from related professional disciplines” [3]

Prescott mentioned 4 principal applications for the BOK in CI products and programs [3]:

1. Competitive Intelligence Careers
   The BOK should serve as the foundation for designing job descriptions, interviewing guides, career paths, etc.
2. Certification & Training
   The BOK should serve as the foundation for designing a certification program and CI training programs
3. Academic Curriculum
   The BOK should assist Colleges and Universities in developing coursework for CI programs
4. SCIP Publications
   The BOK should provide a framework for developing articles for CIM , JCIM , SCIP.Online etc.

Competency Domains

The Competitive Intelligence Body of Knowledge defines 7 knowledge areas, which group together related sets of tasks and techniques. Each of these tasks and techniques describes the typical knowledge, skills, processes and deliverables that the competitive intelligence professional requires to be able to perform those tasks competently.

Professional certification through the Institute for Competitive Intelligence

With the Body of Knowledge established, the Institute for Competitive Intelligence was able to validate its existing certification program. ICI’s modular certificate program became operational in 2004 as a means of training competitive intelligence professionals in the art of CI. ICI’s CPCI™ program is currently the only CI training program of its kind which comprehensively addresses all the areas of SCIP’s Body of Knowledge.
General CI education concepts as well as ICI’s specific training approach were published in 2010 [5].

Literature

1.  ↑ WIKIPEDIA Body of Knowledge (Link)
2.  ↑ Prescott, John E., Ph.D., Chair - BOK Task Force; September 19, 2008
       Con­ceptual Framework and Seven Competitive Intelligence (CI) Competency Domains (2008);    
       Society of Competitive Intelligence Professionals’ Body of Knowledge Project: 
3.  ↑ Prescott, John E. (2009)
       The Competitive Intelligence Professional’s Competency Frame­work;
       SCIP Competitive Intelligence Magazine, Vol 12, Number 1, Jan/Feb 2009
4.  ↑ Prescott, John E.
       Presentation at SCIP’s Annual Conference April 17^th, 2008 (Link)
5.  ↑ Michaeli, Rainer (2010)
       Training to Become a CI Professional in Competitive Intelligence,
       ISBN 978-7-5023-6781-7 (Link)

• CI Research Center
• What is Competitive Intelligence

The Institute for Competitive Intelligence Research Center (CIRC) ensures the high quality standard of our certificates and our workshops by continuously monitoring and - if necessary - updating ICI’s teaching contents. Through regular in-depth discussions of our faculty with our network partners and leading experts within the Competitive Intelligence community, we have been able to further develop ICI’s curriculum and teaching methodology. Candidates on the ICI CPCI certificate program also contribute towards the development through the submission of case studies.

Additional offerings of the ICI Research Center:

• Cost-effective studies for medium and large sized companies in cooperation with our academic network partners (e.g. in the context of theses or dissertations)
• Contract research on Competitive Intelligence topics in scientific contexts
• Online database research and networking between academia and practitioners (e.g. for conferences, events and press releases)
• Student access to our CI library

We are of course happy to discuss any other issues and suggestions you might have.

The CIRC’s mission is to bridge the gap between the scientific world and practical application. Our aim is to connect these two worlds and generate fruitful dialog. Our networks form a Competitive Intelligence community that is open to suggestions from practitioners. They also support the introduction of the latest scientific insights into day-to-day business.

If you are interested in joining our network or if you have suggestions regarding our activities we would like to hear from you. Please send an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it..

Contact

• WHO WE ARE
• FACULTY
• CI RESEREARCH CENTER

The ICI’s certificates are accred­ited as “university certificate degrees” including ECTS Credits (European Credit Transfer and Accumulation System), which count against further related univer­sity degrees.

Our Workshops and Certificates are approved by the Admi­ni­strative Depar­tment of the German Federal Armed Forces (www.bfd.bundeswehr.de).

The ICI is a certified member of iMove. iMOVE promotes inter­national coope­ration and supports the initiation of collabo­rations and business relation­ships in voca­tional trai­ning and con­tinuing edu­cation. iMOVE is an initia­tive by the German Federal Ministry of Edu­cation and Research.

We have a longstanding partnership with the Vogel Communications Group (part of Springer - a global scientific/technical publisher) and are the preferred partner for industrial market intelligence workshops.

We have a longstanding partnership with the VDI (Association of German Engineers) and are the preferred partner for competitive technology intelligence workshops.

Memberships in professional associations

• International Association for Intelligence Education (IAFIE)
• Strategic and Competitive Intelligence Professionals (SCIP)

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• CI Research Center
• What is Competitive Intelligence

Why do you need Competitive Intelligence (CI)?

Companies and markets are now more than ever subject to a rapid change of products and competitors. This is especially the case with markets that go through constant change (short product life cycles, globalization). The ability of a company to generate competitive advantages through one's own "Competitive Intelligence" abilites has now become prerequisite for survival, since a management decision can only be as good as the information it is based upon.

What is Competitive Intelligence?

The term "Intelligence" has its origins in military vocabulary: without the "reconnaissance" of the enemy, no commander can maneuver his troops into the right starting position or gain advantages for his own troops with a surprise attack. In military diction, intelligence can most accurately be related to (early- or enemy-) "reconnaissance".

In analogy to these considerations, a company also requires information on current and future markets, competitors, customers, technologies, etc., so that it can position itself optimally, make the "right" decisions and ultimately realize them at the most ideal point in time. The "Competitive Intelligence"-Manager has the responsibility to collect relevant information, analyze it and make it accessible to decision-makers in a suitable form. Not an easy task in times of the frequently cited "information overload" and in a dynamic, global competitive arena.

"Competitive Intelligence" (CI) can be described as a systematic process of information retrieval and -analysis, in which fragmented (raw) information on markets, competitors and technologies can be transformed into a vivid understanding of the corporate environment for the decision-maker. Competitive Intelligence topics are usually future-oriented statements on competitive positioning, -intentions and -strategies. On the other hand, "Intelligence" is the final result of the process: the required knowledge on markets and competition. Especially statements on the expected effects on one's own firm and thereupon based recommendations are made.

Obviously, Competitive Intelligence is especially of immediate importance for tasks concerning strategy or corporate development. In numerous other corporate divisions, knowledge of Competitive Intelligence can also be used to support tactical decisions.

Main applications

• Competitor profiling (facts, intentions, reaction profiles, threats and opportunities)
• (Strategic) Early warning / -reconnaissance
• Benchmarking (corporate processes, technologies, products, corporate performance)
• Technology assessment (current and future technologies)
• Analysis of opportunities and risks for new products/services/sales regions
• Due Dilligence for corporate acquisitions
• Environment-Scanning (New suppliers, products, services, technologies, subsidies, alliances, market entry barriers, etc.)
• Issues Monitoring (Topics that may be of relevance for one's own firm)
• Satisfaction Surveys (own customers as well as those of competitors or competitive suppliers)
• Examination of own market positioning (Alignment of own perception with that of competitors and customers; coverage of customer needs)

• The ICI Advantage
• References
• Testimonials

...

• The ICI Advantage
• References
• Testimonials

...

"I very much enjoyed my participation in this workshop - very well organized and valuable networking. Essence, value and process of Competitive Intelligence are a lot clearer to me now. The Dolce is a great place."
Melani Zeller, Marketing Analyst, OMRON Europe B.V.

"ICI-1 is a well organized introduction to Competitive Intelligence, covering the topic from A to Z and providing a clear overview of the limits and potential of Competitive Intelligence."
Ryuichi Hiratsuka, Siltronic AG

"As opposed to other programs that remain on an abstract level, the workshop "Scenario techniques" (ICI-22) conveys a very good understanding on how to conduct scenario techniques in a corporate environment. With the case study, time- and personnel expenditure issues are tackled as well as subtle pitfalls pointed out in vivid detail. Also very helpful is the use of scenario software. At the end of the day, one doesn't have the impression of just having listened to interesting theories and abstract examples, but of actually having learned to apply the methodology and at the same time being able to realistically judge the effort and potential pitfalls. 
Claudia Sternberg, Voith

"This is the kind of workshop one would always wish to attend: well versed attendees from all industry sectors and a really competent faculty leader who offers the beginner an excellent overview, but also provides specialists with new insights."
Dr. Klaus Marquardt, Wacker Specialties

"The ICI course in Bad Nauheim - that means for me: Interesting and very relevant topics for my work, expertly and competently demonstrated. Thus, absolutely recommendable! "
Dr. Carsten Deus, Deus Consulting

With the ICI workshop "Analysis Methods", one can learn Porter's theories in a practical and demonstrative way - thus the know-how can be implemented directly in one's own business!"
Dr. Andre Stürzenbecher, Bayer Schering Pharma AG

"The workshop informs in a practical way on the dangers that a company can be exposed to through unknowing or negligent divulging of information. Besides the sensitization for the im­portance of the subject-matter, ways and means are shown to recognize these dangers as prospects and to use Competitive Intelligence as an aid for one's own positioning in the market. Specific procedures quickly help to establish the first steps in the development of a structured Competitive Intelligence."
Gerhard Fraune, CTcon GmbH

"Far from grey theory, this workshop is practically orientated, working with a case study. The independent developing and presenting of proposed solutions makes this workshop an intensive and entertaining experience. Interesting discussions and dialogs with the attendees excellently broadens one's CI-horizon. The workshop was a complete success and absolutely recommendable due to the professional competence of Mr. Michaeli."
Andrea Rehm-Dober, SV- Versicherungen

“ICI-1 Competitive Intelligence Basics strengthened my CI knowledge and made it clearer where my future efforts in CI should be directed. ICI-1 is a workshop that offers extremely interesting topics presented in a clear and enjoyable way."
Marco Paone, Daimler AG, Competition Research and Analysis

" Exceeded all my expectations ... Real world experiences made all the difference ... I highly recommend this class ..."
Jim Hawley, Eastman Chemical

"So much more relevant than other CI classes I have attended… The workshop effectively addressed my specific CI needs and the availability of experienced real world instructors made this workshop a really great experience!"
Meghan McLaughlin, The Collaborative Group

"The open forum ... small class size made all the difference ... The instructors knew first hand what they were teaching "
Glen Roberts, Siemens

“The workshops we attended were very good. The best part were the assignments you chose from real examples or use cases, this helped in understanding the concepts better. Also we could relate them to our day-to-day activities.”
Ruturaj Kalagate, Atos

“The ICI conference offered a good selection of different CI-related topics and a balanced mix of presentations and networking opportunities. The conference organization was excellent.”
Sylvia Geisler, Evonik Degussa GmbH

“For me the exchange of practical experience is as significant as the insight into innovative methodologies. That’s why participation at this conference is so important for me.”
Reiner Wergen, Atos Worldline

“CI Conference: build and maintain contacts; learn about new topics and benchmark your processes against your peers. In short: The art of competitive intelligence!”
Joachim A. Pach, Myllykoski Sales GmbH

"The Competitive Intelligence Basics workshop I attended has provided me with key elements to consider in my professional life. The ethical aspect of the competitive intelligence has been addressed through open discussions with the trainer but also among the participants which provided a good understanding of what could be done in an appropriate manner. The other element I have retained from this workshop is the importance of the question which is asked and what could be the evidences to support the answer. Last but not least, it is important to look for contradictory data that would confront the answer found as we have too often a natural tendency to either be satisfied with an answer we had more or less preconceived or with the first probable answer. 
Lastly, the workshop was led by a practitioner, Rainer Michaeli, who brings a lot of practical examples which help to better understand what Competitive Intelligence is all about."
Norbert Clery, Senior Consultant European Distribution, Eli Lilly and Company 

• The ICI Advantage
• References
• Testimonials

...

01International footprint and global recognition

02100% dedicated to Competitive Intelligence / Market Intelligence

03Most comprehensive Competitive Intelligence / Market Intelligence curriculum - in line with the Competitive Intelligence Body of Knowledge

0430+ international faculty members from business and academia

05Modular, flexible, hands-on - designed for full-time working practitioners

06Adaptable, proven education formats under one roof: open workshops, certificates, customized programs, conferences

07Annual international conference for learning, sharing, excelling

08Comprehensive blended learning approach

09ECTS accredited “university certificate degrees” including credit points.