The ICI Workshop Experience
Our workshops are designed to offer a unique blend of flexibility, accessibility, and interactive learning experiences, whether you choose to attend onsite or remotely.
Hands-On Learning for Real-World Impact
ICI’s case study approach immerses participants in real-world situations, fostering a deeper understanding of competitive intelligence concepts and their applications. This practical learning experience enhances critical thinking, problem-solving, and decision-making skills - all crucial for success in the field of competitive intelligence.
Intense, Interactive Training: Engage, Discuss, Collaborate
Participants gain access to ICI’s online learning platform with related handouts and readings. This platform promotes interaction through discussion forums and chat functions, enabling flexible communication with peers and faculty.
In preparation for workshops, participants work through case studies and read articles. Our training sessions are highly interactive, featuring discussions, exercises, and group work. We encourage participants to share their own business challenges in class.
Pathway to Professional Success
All our workshops are integral modules within our university-accredited certification programs. Workshop attendees can upgrade to the corresponding certificate. Our certificates offer a deep dive into Competitive/Market Intelligence: Fundamentals, research, analysis, management, or strategy. Studying at the ICI not only boosts your career but also contributes to your academic achievements.
On-site and Remote Attendance – Check Out the Course Descriptions for Available Options!
Remote attendance: Advanced meeting features such as the whiteboard software Miro guarantee an efficient and motivating learning environment. If required, technical support is at your disposal.
On-site attendance: ICI runs events in many global business locations. Our main venue resides in Butzbach, Germany - a professional training center (including a hotel) with a special historical flair. The seclusion of the location promises a concentrated education experience and intensive networking with other workshop participants.
Tailored In-house Workshops
For organizations seeking in-house events, the ICI has a long experience in tailoring workshops to your needs. Request a proposal!