Webcasts

Is your market research limited to basic web searches? Professional intelligence is about more than just "Googling." In this detailed transcript, experts Rainer Michaeli and Marlene Saal break down the professional OSINT landscape. Learn how to use international trade tools, master advanced search operators, and ethically utilize AI to validate assumptions and de-risk your corporate strategy.

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Stop writing reports that no one reads. Start delivering insights that change decisions. This orientation session outlines your journey through the FCCI program, where you’ll learn to master the art of Competitive Intelligence. Find out how to transform raw information into actionable strategy and prove your ROI to stakeholders from day one.

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Rainer Michaeli stellt das CCIM-Zertifikat vor: Wie Sie ein CI-Center aufbauen, Information Warfare erkennen und Ihr Unternehmen durch strategische Wettbewerbsbeobachtung schützen.

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Die Steuerung von Competitive / Market Intelligence (CI/MI) ist eine Herausforderung!
Zwar ist der Bedarf an fundiertem Wissen über das Wettbewerbsumfeld eines Unternehmens unbestritten – doch die tatsächliche Umsetzung variiert stark.

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Do you really know your competitors? This concise webcast shows leaders and product teams how to turn scattered competitor data into clear decisions. Using a simple four-level framework — verify facts, understand motives and capabilities, assess strategic position, then forecast — the session teaches exactly what to gather, when to stop researching, and how to present findings so executives act.

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Discover the FCCI — Fundamental Certificate in Competitive Intelligence™: a blended, university‑accredited program for professionals seeking practical skills in competitive and market intelligence, OSINT, elicitation and intelligence‑driven decision making.

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Die Optimierung der Informationsbeschaffung als strategischer Wettbewerbsvorteil erfordert systematische Herangehensweise, kontinuierliche Professionalität und den gezielten Einsatz geeigneter Tools und Methoden.

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Basierend auf mehr als 30 Jahren praktischer Erfahrung in der Ausbildung und Praxis von Competitive Intelligence wird der Direktor des ICI, Rainer Michaeli, seine umfangreiche Expertise zur Entwicklung einer Informationsbeschaffungsstrategie teilen.

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The Certificate In Competitive Strategy will provide tools and techniques for a strategic perspective on competitors and markets. Learn how to apply sophisticated frames for assessing and predicting competitor moves and the impacts of major trends that shape your industry – and master how to react to them.

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In today’s hyper-competitive landscape, static annual plans and slow strategic pivots are no longer enough. To stay ahead, companies need strategic agility - the ability to sense market shifts, respond rapidly, and continuously adapt.

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Mit dem Certificate in Competitive Intelligence Analysis (CCIA)-Programm meistern Sie fortgeschrittene Analyseverfahren und Methoden der Markt- und Wettbewerbsbeobachtung, um komplexe Wettbewerbssituationen professionell zu durchdringen. Ihr Unternehmen gewinnt dadurch entscheidende handlungsrelevante Erkenntnisse für strategische Vorteile.

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In den derzeitigen dynamischen Märkten ist es notwendig die Zukunft von Märkten und Wettbewerbern zumindest zu erahnen. Nur so kann eine erfolgreiche Positionierung der eigenen Produkte und Dienstleistungen erfolgen.

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The Certified Competitive Intelligence Manager (CCIM) program equips professionals with the strategic and operational know-how to design, lead, and coordinate high-performing competitive and market intelligence (CI/MI) teams. The focus lies on cross-functional collaboration, organizational alignment, and establishing structured intelligence processes that deliver real business value.

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Managing Competitive and Market Intelligence (CI/MI) can be a complex and demanding task. While the importance of understanding a company’s competitive environment is widely recognized, implementation practices vary significantly.

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In einer Zeit, in der künstliche Intelligenz die Informationslandschaft grundlegend verändert, gewinnen Human Intelligence (HUMINT) Techniken paradoxerweise an Bedeutung. Patrik von Glasow, ehemaliger Journalist, PR-Manager und Experte für Medientraining bei Bundesbehörden, erklärt die aktuellen Entwicklungen in diesem spezialisierten Bereich der Competitive Intelligence.

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Mit dem Fundamental Certificate in Competitive Intelligence™ (FCCI)-Programm erlernen Sie die grundlegenden Verfahren und Ansätze der Markt- und Wettbewerbsanalyse, um Ihr Wettbewerbsumfeld professionell zu analysieren. Damit ihr Unternehmen der Konkurrenz stets einen Schritt voraus sein wird.

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Wettbewerbsvorteile freisetzen mit Competitive und Market Intelligence

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"Stellen Sie sich vor, Sie könnten die nächsten Schachzüge Ihrer Wettbewerber vorhersehen. Competitive Intelligence macht es möglich – aber nur, wenn sie richtig organisiert ist."

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Einfache Frage - schwierige Antwort! Aber eine Frage mit wichtigen Implikationen für den Erfolg jedes Unternehmens!

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What are the top Do's and Don'ts for Executives & Strategic Intelligence?

Leading a Competitive or Market Intelligence Function on par with management today is more challenging than ever.

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In today's dynamic markets, understanding the future of industries and competitors is essential. Only then can we successfully position our own products and services.

The literature offers numerous concepts like “Future Sensemaking”, “Strategic Foresight”, “Getting Future-Ready”, and “Early Warning Systems”. 

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Bei der Entwicklung von Produkt- und Unternehmensstrategien kann man quasi endlos im Zick-Zack durch Strategiekonzepte, Management-Bestseller und Geheimtipps hin-und-her springen. Schnell werden strategische Chancen übersehen und Fehlentwicklungen eingeleitet.

Das ICI Strategie-Zertifikat hilft Ihnen den Blick auf das Wesentliche zu lenken: Bewährte Methoden zur Strategieentwicklung!

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Does your company suffer more from a lack of information or from information overload?
Any competitive or market intelligence professional experiences this unpleasant question! To address this, your company should establish a proven intelligence collection policy. This can be a real challenge.

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Are you lost in the myriad of strategic frameworks?
When developing competitive strategies for products or businesses, one can zig zag endlessly, leading to missed opportunities and outright blunders.

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Our AI Challenge survey showed that many Competitive and Market professionals have taken their first steps with AI, but only a few have discovered its true potential.
Here’s the good news: AI can help you structure your research plan, execute tasks efficiently, and even generate reports, presentations, and concept videos.

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Embark on a journey with Claudia Tietze as she delves into the tools that empower OSINT professionals.

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View this captivating exploration of open source intelligence to gain a whole new perspective of the remarkable power and transformative potential of intelligence in the digital era.

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A discussion based on the outcomes of the book "The Winning Culture: Lessons from the Indian Army to Transform Your Business" by Maj Gen Neeraj Bali

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Eduardo Macias from HP will share his insight on the executive perspective on Competitive/Market Intelligence. Knowing this perspective as good as possible greatly improves  increases efficiency and effectiveness.

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Uncovering Hidden Relationships Between Tier-N Suppliers on a Graph Visualization

In this webcast Nelson Silva will show a case study how relationships in the supply chain can be evaluated to uncover risks and gain valuable information on competitors.

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In this webcast Dr. Michael Neugarten will show how art and art perception techniques can help us to look at Competitive Intelligence facts with 'new' eyes.

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In this webcast Chad Eng will point out that Competitive Intelligence is in need of a make-over and CI professionals need to leverage new technology to advance their daily work.

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In this webcast Joana Lenkova shows how to navigate companies through volatile, uncertain, complex and ambigious business environments via innovation, ambidexterity and strategic foresight.

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State of the Art Scientific Competitive/Market Intelligence Research

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Vanessa Querry from Digimind shows what trends currently impact the Market Intelligence function and will change the industry within the next decade.

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In this webcast George Axiotis will show common challenges around intelligence dissemination and practical solutions to capture customer attention and support the decision-making process.

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In this webcast Salvador Carlucci will share the most effective ways for individuals and organizations to gather intelligence, develop actionable insights and make decisions.

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In this webcast Martin Kracker from the European Patent Office (EPO) highlights the business value of patent information and present this new, free data set based an emerging technology.

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How can CI & MI help companies to stay competitive? This question has been asked over and over again for many years.
However, the answers to this question are changing rapidly:

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In this webcast, Kurt Kobel will give you a straightforward introduction to some of the key process steps to get more out of conferences and trade shows.

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In this webcast, Shu Wang will demonstrate how social media analysis can be used to optimize actual investment decisions.

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In this webcast, Fouad Benyoub, product director at CGI, Canada will demonstrate how competitive and market intelligence can improve product management activities and decision making.

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Pierre-yves Debliquy will share some proven methods and tools that deliver effective information for decision making in SME's.

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In this webcast, Alexander Fink will explain why scenario managment can help to find future robust decisions.

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In this webcast, Yvette Montero Salvatico talks about her experience with many strategic foresight & planning projects

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Interview with Erik Elgersma, who has recently written two books full of methodologies and approaches for CI professionals! "The strategic analysis cycle – handbook" and "The strategic analysis cycle – toolbook"

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In this webinar, veteran intelligence analyst Eric Garland explores the role of four cognitive biases in the distortion of executive decision making.

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In this webcast, Louise Mitchel, former Competitive Intelligence Analyst for Eskom, a large construction company shows best practices for CI in the construction industry.

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Vision 2020 is a term that refers to the objectives an enterprise aims to achieve in this decade. In its infancy, a competitive intelligence program is designed primarily to educate the enterprise about its competition in the market, mainly through past events and developments of the market players. The second phase of competitive intelligence is forecasting. 

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Nowadays everyone knows how to effectively use Social Media for essential competitor information – Right?
The truth is: Social media platforms are simply not designed to find that information easily. They are designed to collect behavioural data of their users; true. They are designed to sell advertising; true. But even searching for your own posts can become a nightmare.

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Competitive and market intelligence are not only about collecting and analyzing facts and figures. Eighty percent of the needed competitor information is already inside the organization, but it does not exist as structured facts and figures. For the successful CI operation, managing knowledge sharing inside the organization is just as important as exploiting external competitive intelligence. 

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Veuillez accéder à cette session live. La pensée critique / créative est principalement utilisée en Intelligence Economique pour prendre de la hauteur (to think out of the box) et comme parade contre les risques de dissonance cognitive

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Tune in and experience a lively presentation with Christina Sterenborg, Head of Strategic Intelligence - Europe, Deutsche Telekom AG, moderated by Rainer Michaeli, Director of the Institute for Competitive Intelligence.

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Marcos R. Dreher, Market Intelligence and Research Manager, BEKO Technologies GmbH. Tune in and experience a lively discussion with Marcos Dreher, Market Intelligence and Research Manager, BEKO Technologies GmbH, Germany. 

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In diesem 45-minütigem Webinar lernen Sie wie Social Engineering Angriffe ihr Unternehmen bedrohen und was Sie dagegen tun können.

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This 45-minute-ICI webinar will show you how much of the information we need is just not available for the asking.

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For the successful CI operation, managing knowledge inside the organization is just as important as exploiting external competitive intelligence. 

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In diesem 45-minütigen Webinar beschreibt Alexandra Nelles (Güntner GmbH & Co. KG) die zielgerichtete Nutzung interner Netzwerke.

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Everybody knows how to search on Google – and if you can’t find it on Google then it is probably not available on the web. However is this true?

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Ernst&Young Webcast on January 30, 2013, 02:30-03:30 pm, CET: "Think Tank for Business Performance & Innovation: Competitive Intelligence vs. Industrial Espionage: Illegal, Legal, Equal?"
(including Rainer Michaeli, director of the ICI)

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