Webcast – Beyond the Obvious: Managing Competitive and Market Intelligence
Managing Competitive and Market Intelligence (CI/MI) can be a complex and demanding task. While the importance of understanding a company’s competitive environment is widely recognized, implementation practices vary significantly.
As a relatively young managerial discipline, CI/MI often lacks the widespread understanding enjoyed by more established fields like Controlling or Marketing. The result? Missed opportunities for operational excellence—or worse, strategic misalignment with market dynamics.
In this webcast, ICI Director Rainer Michaeli shares insights from nearly 30 years of experience in the CI/MI field. Going beyond the basics of competitor monitoring and analysis, Michaeli explores key areas that can shape an organization's competitive edge:
- CI Centers – How to design and operate in-house CI units that truly make an impact
- Counterintelligence – How to protect your company from unethical practices like industrial espionage and information leaks
- Information Warfare – How to detect and respond to targeted information attacks
- Competitive Technology Intelligence – How to assess competitors’ technologies and their implications for your business
- Structured Analytic Techniques – Tools for critical thinking and creative problem-solving when tackling tough challenges
Join us for this practical and thought-provoking session - and take your CI/MI capabilities beyond the obvious.
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