Sharpen your competitive strategic skills
You will learn how to analyze industries, markets and competitors, enabling you to contribute towards the development, formulation and implementation of competitive strategies. Learn how to develop business strategy that will surprise and outmaneuver your competitors. Provide decision makers with a strategy-focused perspective on competitors and markets. Learn how to implement Business War Gaming as a strategic decision-making tool.
This hands-on certificate program is designed for those who are new to the field of strategy development, but possess basic skills in general business and competitor analysis. Participants work in areas such as marketing, business development, product management or competitive intelligence.
5 days of competitive strategy-related workshops + final exam (2.5 hours).
- Analysis of Competitor Strategies (ICI-21)
- Business War Gaming Techniques (ICI-30)
- Strategic Market Analysis & Intelligence (ICI-31)
- Development of Dynamic Corporate Strategies (ICI-33)
- 2 assignments
- final exam
Your instructor, Rainer Michaeli, has more than 20 years of practical competitive intelligence and strategy development experience. He is the author of a bestselling competitive intelligence book, board member of the German Competitive Intelligence Society, management consultant, entrepreneur, university lecturer and director of the ICI.
Who should attend?
Competitive intelligence strategists, business developers, strategic market researchers, CEOs, strategy consultants, entrepreneurs, heads of business units.
€3,350 / £2,995 / US$3,950 / INR99,500 (including assignments and final exam fee)