How to Master Competitive Intelligence in 10 Days: A Journey Inspired by Jules Verne’s Around the World in 80 Days
Jules Verne’s classic novel Around the World in 80 Days is not only a thrilling adventure story, but also a source of inspiration for competitive intelligence (CI) professionals.
Both the novel and CI share many common aspects, such as:
- Innovation: The novel features many innovative inventions and technologies that enable the protagonist Phileas Fogg to travel around the world in record time. Similarly, CI requires the use of innovative tools and methods to collect, analyze, and use information about markets and competitors.
- Adventure: The novel depicts many exciting and unexpected events and challenges that Phileas Fogg and his companions encounter on their journey. Likewise, CI involves exploring new and uncharted territories and coping with the uncertainty, complexity, and volatility of the market and the competitors.
- Discovery: The novel reveals many fascinating and diverse cultures and landscapes that Phileas Fogg and his companions discover on their journey. In the same way, CI enables the discovery of new insights and opportunities that can help improve the business performance and strategy.
- Strategic Thinking: The novel demonstrates the strategic thinking and planning skills that Phileas Fogg and his companions apply to overcome the obstacles and opponents that they face on their journey. Similarly, CI requires the application of strategic thinking and planning skills to anticipate and counter the the moves and intentions of their adversaries.
- If you want to become like Phileas Fogg, a true visionary who masters all of these skills and gains a real competitive edge against his competitors, then join our roller coaster ride: the Fundamental Certificate in Competitive Intelligence (FCCI).
The FCCI is a comprehensive and practical program that covers the essential skills and knowledge for conducting effective CI. The program consists of 7 modules that can be completed online or in-person, and it leads to a Fundamental Certificate in Competitive Intelligence (FCCI). The program is designed for professionals who want to build a strong foundation for their Competitive and Market Intelligence career.
The program covers topics such as:
- Introduction to CI and its benefits
- CI process and tools
- CI sources, search and methods
- CI analysis of competitors and markets
- CI communication and reporting
- CI ethics and legal issues
- CI case studies and best practices
The program is taught by experienced and qualified instructors who are experts in their fields. The program also provides you with access to a network of peers and mentors who can support you in your learning journey.
If you want to find out more about the program and how to enroll, you can visit the program website. You can also contact us if you have any questions or concerns. We would be happy to assist you further.
Don’t miss this opportunity and join us in becoming a certified CI professional. Join the 10 day journey full of innovation, adventure, discovery, and strategy or just accompany us for a single workshop.
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