Webcast: Social Media Intelligence - 10 Essential Hacks for CI/MI Professionals

Nowadays everyone knows how to effectively use Social Media for essential competitor information – Right?
The truth is: Social media platforms are simply not designed to find that information easily. They are designed to collect behavioural data of their users; true. They are designed to sell advertising; true. But even searching for your own posts can become a nightmare.

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Webcast: How to Gain Creative Competitive Insights from your Organization’s Collective Competitor Knowledge

Competitive and market intelligence are not only about collecting and analyzing facts and figures. Eighty percent of the needed competitor information is already inside the organization, but it does not exist as structured facts and figures. For the successful CI operation, managing knowledge sharing inside the organization is just as important as exploiting external competitive intelligence. 

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