On-Site and Remote Available

SCIE - Strategic Competitive Intelligence for Executives

Strategic Competitive Intelligence for Executives

Strategic Decision-making in Tough Times

Without proper intelligence, decision-making in competitive and unpredictable markets can place your company (and yourself) at a high risk of failure. The proven solution to this threat? Solid competitive/market intelligence (CI/MI)! By mastering CI/MI,
it can become your reliable navigation system, ultimately leading to increased competitiveness. In this hands-on executive program, you will learn how companies can benefit from CI/MI and what it takes to build CI/MI excellence.

  • Start:
    Workshops: June 30 - July 2, 2025
    -
  • Learning hours:
    150 hrs (6 ECTS credit points)
    In­divi­dua­lly adap­ted prog­ram length
  • Price: € 4,500* (excl. VAT)
  •    Participation: Onsite or Remote
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Visit Us

Find up-to-date information on our website:
www.institute-for-competitive-intelligence.com/SCIE

At a Glance

  • Blended Format:
    A mix of self-paced lear­ning, live work­shops, and hands-on pro­jects.
  • Remote or In-Person Options:
    Choose be­tween ful­ly re­mote lear­ning or a blend of in-person and re­mote at­ten­dance.
  • Designed for Working Professionals:
    With our SCIE pro­gram, you can ef­fec­ti­vely balance your full-time work com­mit­ments with your studies.
  • Global Recognition:
    Earn a glo­bal­ly re­co­gni­zed Uni­ver­si­ty Cer­ti­fi­cate of Ad­van­ced Stu­dies.

Structure of the SCIE Program

The SCIE program consists of five modules, organized into two phases. The first phase focuses on live teaching events, which you can attend in person or remotely. As the program progresses, you will apply what you've learned to two graded application projects. In this second phase, you can adjust the pace of learning to suit your individual needs.

Orientation Module
Familiarize yourself with ICI’s online campus and meet your peers.

Module 1: Fundamentals

Become the mastermind behind your company’s CI/MI function and coach others on CI/MI implementation. Learn how to conduct competitor strategy analysis and obtain competitive technology intelligence, and trade show and event intelligence.

 

Module 2: Operational Excellence

Dive into the essentials of intelligence reporting and communication. Champion the implementation of proven tools and approaches such as competitor deep-dives, competitive financial analysis, key performance indicators, benchmarking, creative and critical thinking, battle cards, and win/loss analysis.

Module 3: Strategic Foresight

Visualize and make sense of the future by developing strategic foresight for your organization. Learn how to effectively apply scenarios, early warning systems, and war gaming.

Module 4: Application Projects

Work on two supervised individual projects that address real-world challenges in your organization or industry. Balance your work commitments with the workload of this module.

Module 5: Final Exam
Prepare and sit a written remote exam.

Aimed at

The SCIE Program is aimed at working professionals with a strategic role:

  • Board members and managers with P&L responsibility
  • Product managers and unit managers involved in strategic decision-making
  • Strategic planners, investment bankers, strategy consultants, and finance managers with a related strategic scope

Your support team

Enjoy a personalized, people-based learning experience that will make you feel supported at every step of your journey with the ICI.

  • Your faculty will guide you through any content-related challenges.
  • A helpline will support you with administrative steps, from application to receipt of your printed certificate upon completion of the program.
  • One-on-one support is available during working hours (9am–5pm CET) to help resolve any technical issues.

    Application Procedure

    Places on the programs are limited and are allocated on a strict first-come, first-served basis. We recommend that you submit your completed application form as early as possible, preferably six weeks before the program start date. The Admissions Committee will review your application and let you know the outcome as soon as possible. Please don’t hesitate to contact us if you have any questions about which program is most suited to your objectives or if you need any additional information.

    About the Institute for Competitive Intelligence (ICI)

    Founded in 2006 and headquartered in Germany, ICI is a leading, independent institution dedicated exclusively to competitive/market intelligence services and education. With an international expert faculty, ICI provides world-class programs designed for working professionals from over 100 countries. Most participants work in B2B industries and generally have at least 10 years of professional experience.

    ICI’s proprietary programs guarantee a learning experience that is of superior quality, intimate and personalized for CI professionals. The SCIE is one of the six certificate programs taught by ICI. All programs are seamlessly interconnected, offering opportunities for you to continue your learning journey.

    Why Choose the SCIE Program?

    Markets and competitors can be relentless and unforgiving. Companies that operate with limited knowledge about their competitive environments are typically the first to fail when competitive rivalry increases.

    Make sure your company becomes intelligence-savvy by operating a solid Competitive/Market Intelligence function for high-quality decision-making. This will help your company achieve operational excellence, be prepared for the future, and make strategic moves to outsmart your competition. Sales, product management, R&D, marketing, and business development will all benefit.

    What Makes the SCIE Program Unique?

    • Comprehensive, Hands-on, Actionable
      Follow this fast-track program designed by global experts using proven, state-of-the-art concepts.
    • Discover and Enjoy
      Learn how your company can benefit from world-class competitive/market intelligence.
    • Guidance and Examples
      Steer your company’s CI/MI processes, deliverables, and resources to optimize return on intelligence. Find answers to your individual questions and solutions to your organization’s challenges with our global, expert faculty.
    • Interactive Learning
      Engage and network with peers and faculty members through live workshops and ICI’s advanced online learning platform. Small class sizes provide a human-centric, immersive learning experience.
    • AI Integration
      Discover how artificial intelligence (AI) will become a game-changer for CI/MI.
    • Real-Life Application
      Learn through case studies from diverse industries. Apply your newly acquired insights in supervised individual projects.
      Flexible Participation
      Choose from either full remote participation or our hybrid option with a combination of on-site (for the live modules) and remote participation.

    What You’ll Gain
     

    • Learn how to exploit the power of competitive/market intelligence for your company’s success.
    • Future-proof your company.
    • Increase your company’s competitiveness.
    • Explore a portfolio of potential intelligence tools and select the ones most suited for your company.
    • Assess the legal and ethical implications of operating a competitive/market intelligence function.
    • Become a catalyst for change by driving the evolution of your company’s intelligence skills.
    • Join ICI’s international Alumni organization.
    • Earn a prestigious university degree (6 ECTS) with the right blend of proven theory and stimulating exercises.

     

     

    in partnership with

    Discounts

    Graduates of ICI certificates (ICI Alumni): lifelong 10% discount
    Multiple workshops or multiple attendees: 10% discount for 2nd, 3rd, … booking.
    In-house training and special discounts: Available upon request.

    All prices excl. VAT. Accommodation and travel expenses are not included in the price. 

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