Knowing when and how to invest in intelligence will make the difference
As a manager you need to decide when and where the company will invest in intelligence. To make sound decisions you need to have a fundamental understanding of the costs, benefits, and organizational issues associated with efficient strategic intelligence operations. Our 3-day intensive certificate in strategic competitive intelligence is especially designed for those managers and decision makers who want to make a difference.
You will work together in small teams on assignments during the day and also in the evenings. Included is the pre-workshop dinner, which provides the setting for an initial briefing and a get together for the participants.
Benefits of attending
- Ability to drive the design process for a competitive intelligence function for within your company
- Competence in assessing the cost/benefit ratio of strategic competitive intelligence
- Proficiency in the evaluation of a portfolio of strategic intelligence tools (“Strategic Foresight”) for your company, such as scenario planning, early warning systems, and war gaming
- Become an agent of change for driving the implementation process for competitive intelligence
For your company:
- Learn about the potential benefits that strategic competitive intelligence can bring to your company as well as the potential threats if intelligence is managed poorly
- Understand the legal and ethical implications of running a competitive intelligence function
- Define the pre-emptive measures that your company should engage in with respect to information warfare and counter intelligence
If you are involved in corporate strategy, business development, or are a general decision-maker who wants to assess what Competitive Intelligence is all about and how it could be implemented in your organization, then this is made for you.
- Board members, managers with P&L responsibility
- Product managers and department managers involved in strategic intelligence operations that are either planned or in the early stages of deployment.
- Strategic planners, investment bankers, strategy and technology consultants, finance managers with a related strategic scope
- Mandatory pre-workshop dinner: the evening before day 1 of the program
- Days 1 and 2 from 9:00 to 18:00 and 20:00-22:00 (meet & greet from 8:30, tea and coffee served)
- Day 3 from 9:00 to 17:00
- Evening classes serve as time for reflection and in-depth exchange among the participants