Certificate: Strategic Competitive Intelligence for Managers

Strategic Competitive Intelligence for Managers

Deciding Where and When Competitive Intelligence Will Make a Difference

Our 3-day intensive certificate in strategic competitive intelligence was designed for managers and decision makers who decide upon when and where the company will invest in intelligence, as well as those who are at the receiving end of intelligence generation. After completing this training program, participants will have a fundamental understanding of the costs, benefits, and organizational issues associated with efficient strategic intelligence operations. Participants work together in small teams on assignments during the day and also in the evenings. The mandatory pre-workshop dinner provides the setting for the initial briefing on the training program and gives all the course participants the opportunity toget to know each other.


  • Learn about the potential benefits that strategic competitive intelligence can bring to your company as well as the potential threats if intelligence is managed poorly.
  • Understand the legal and ethical implications of running a competitive intelligence function.
  • Assess the needs and the optimum level of strategic intelligence for your company.
  • Define the preemptive measures that your company should engage in with respect to information warfare and counter intelligence.

Skills You Will Take Away

  • Competence in assessing the cost/benefit ratio of strategic competitive intelligence for your company.
  • Knowledge of how to leverage your company’s assets and strengths through competitive intelligence.
  • Proficiency in the evaluation of a comprehensive portfolio of strategic intelligence tools for your company.
  • Ability to improve your company’s strategy development process using competitive intelligence.

Certificate Program

  • What to expect from strategic competitive intelligence: myths and reality.
  • Ethics in intelligence generation: creating a guideline for the ethical collection and processing of competitive information.
  • Tools and techniques for strategic minds: war gaming, benchmarking, scenarios, risk analysis, competitor strategies analysis, battle cards, and strategic market intelligence.
  • How to get your competitive intelligence team up and running: processes and infrastructure.
  • How to deal with the bad guys: information warfare and counter intelligence.
  • How to improve your competitive intelligence: creative and critical thinking.
  • Outmaneuver, outsmart, and outwit your competitors: development of dynamic competitive strategies.

Certificate Duration

  • Pre-workshop dinner: the evening before day 1 of the program
  • Days 1 and 2 from 9:00 to 18:00 and 20:00-22:00 (meet & greet from 8:30, tea and coffee served)
  • Day 3 from 9:00 to 17:00

Aimed At

  • Board members, managers with P&L responsibility
  • Product managers and department managers involved in strategic intelligence operations that are either planned or in the early stages of deployment.
  • Strategic planners, investment bankers, strategy and technology consultants, finance managers with a related strategic scope


 (including assignments and final exam fee)


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