Free Webinar: Strategic Competitive Intelligence
Why the C‑Suite Should Listen Carefully to Their CI Team
There is little doubt that most companies are facing turbulence in their markets. Market dynamics have shifted, with both supply and demand affected by drastic developments.
The solution? Stay calm – and listen carefully to your CI team.
CI units exist for exactly this purpose: to help decision‑makers make better strategic decisions.
In this free webinar, we will explore:
- The core tasks of a CI unit
- Building and using a central archive for competitors’ strategic moves
- How to reduce the risk of unpleasant competitive surprises
- Identifying measures to address strengths and weaknesses
- Detecting business threats and opportunities early
- The typical agenda of a strategic competitor analysis report
- Analysing competitors’ environment and success factors
- Target and strategy analysis
- Analysis of the broader competitive environment
- And most importantly: “So what?” – What are the implications for your company?
In this webinar, Rainer Michaeli and Major General Neeraj Bali (Retd) will illustrate the role and value of strategic competitive intelligence in rough times.
At the end of the session, he will also answer questions about ICI’s unique programme:
Strategic Competitive Intelligence for Executives (SCIE)!
