Work­shop: The magic of OSINT

Advanced Techniques for Personality Profiling and Influence

OSINT isn’t actually magic, but it is a skill required for effective competitive and marketing intelligence. This half-day workshop takes the mystery out of Open Source Intelligence, showing when, why, and how to use it. You’ll discover what to expect from OSINT, what it cannot deliver, and when other approaches such as HUMINT (human intelligence and elicitation techniques) should be considered.

Participants will learn how to plan research effectively and how to choose the right tools, whether search engines, specialist websites, or AI, to obtain intelligence that is timely, relevant, and actionable. The workshop focuses on practical approaches, providing a foundation for confident, competent OSINT work. By the end of the workshop, participants will have a clear, repeatable approach to OSINT that can be immediately applied in professional Competitive & Market Intelligence contexts. 

Key Takeaways

By the end of the workshop, participants will be able to:

• Learn when and how to use OSINT to obtain time-critical intelligence 
• Getting more out of search engines and AI Chatbots
• Key OSINT websites for Competitive & Market Intelligence 

Faculty

Arthur Weiss is the managing director of AWARE, specialising in competitive intelligence training, analysis and research. Arthur has worked in CI for over 30 years. Clients include biotech, pharma, defense, IT, industrial and services companies. He has written articles and lectured on a variety of marketing, competitive intelligence and information industry related topics and offered the world’s first workshop on using the Internet for Competitive Intelligence, at the 1997 Online Information Conference. Current interests include AI and it's implications for online research, the role of social networking in business, scenarios for the future and using online approaches to finding key competitive intelligence information (OSINT).
Arthur is a Chartered Marketer with the UK's Chartered Institute of Marketing and a member of AIIP (where he served as membership development director between 2012-2014) and the Association of MBAs. Arthur has been a faculty member of ICI for many years, leading the OSINT, SOCMINT, Counter-Intelligence and Financial Analysis workshops.