Market Size Estimations – How to Get It Less Wrong

Let’s face it: estimating market potential is often a nightmare for analysts.

In B2B markets, reliable market research data is often unavailable. And when it comes to emerging or future markets, there’s simply no historical data to draw from. Yet, understanding market size remains crucial  –  it drives business planning, product management, R&D, and strategic decisions.

So, how can we make market estimations less wrong?

That’s exactly what the ICI-31 (Nov 19, 2025) workshop tackles. Together, we’ll:
📊 Explore different approaches to market sizing  –  from data-driven models to expert-based estimation methods.
🔍 Learn how to identify and validate relevant data sources.
🧩 Build robust models for estimating market potential in uncertain environments.
🎯 Gain practical techniques to make your company’s forecasts more grounded, credible, and actionable.

Whether you join on-site or remotely, this hands-on session equips you with tools, methods, and confidence to turn “educated guesses” into strategic insights.

 📅 Registration for the next session is open  –  join us and learn how to get it less wrong! 

Learn more and sign up:  ICI-31 Workshop