How to Use Public Information for Smarter Business Strategies: An Introduction to OSINT & AI
In this webinar, we explore how publicly available information can be used to understand markets, competitors, and customer sentiment in a structured and reliable way.
We cover the fundamentals of OSINT, why it matters for businesses, which source types provide meaningful insights, and how AI can support the research process.
The session shows how OSINT methods translate into practical insights that support analysis, planning, and decision-making. We’ll look at real examples, straightforward tools you can start using immediately, and a simple step-by-step workflow for integrating OSINT into your daily work.
Key Takeaways:
- Understand which public sources offer meaningful insights into competitors, markets, and customer sentiment, and how these signals can support real business questions.
- Gain clarity on how AI fits into the OSINT process and how it can help you filter information, summarize content, and identify patterns more efficiently.
- Learn how to apply a simple and structured OSINT workflow that helps you turn public information into practical insights for better decision-making.
Speaker:
Marlene Saal is an independent market and competitive intelligence researcher based in Germany. Over the past seven years, she has completed more than 1,200 research projects, supporting consulting firms, market intelligence teams, and businesses with deep analysis on markets, competitors, and global industry trends. She combines analytical expertise with a practical, accessible approach that helps leaders make confident, data-driven decisions.
Don’t miss this deep dive into OSINT & AI on January 26, 2026 at 3:00 PM (CET) – join us and register today!
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