How to set up and manage a CI Center to increase efficiency and "return on intelligence"
An in-house competitive/market intelligence (CI) center operates as a hub for the collection, analysis, and distribution of competitive and market intelligence. The Design and Operation of an In-House CI Center workshop by the ICI will teach you how to establish a successful CI center within your business. Learn how to effectively manage competitive/market intelligence in order to support real-time decision making and enhance your competitiveness.
- Increased “return on intelligence” through better coordination of intelligence and co-operation with internal departments and networks.
- Improved competitiveness through the ability to respond quickly to market and competitive developments and by avoiding costly wrong decisions.
- A competitive/market intelligence culture within your business by establishing a CI center.
- The opportunity to share experience and knowledge with competitive/market intelligence experts and peers from a range of industries.
Skills You Will Take Away
- Understanding of the role that CI centers play in harnessing the value of competitive/market intelligence and enhancing competitiveness.
- Ability to identify and satisfy the needs of the individual competitive/market intelligence user.
- Confidence to successfully design and operate a CI center within your business by optimizing resources, design, and implementation.
- Ability to select and implement appropriate CI software for your CI center.
- The role of the CI center.
- Success factors and key steps for developing a CI center.
- Co-operation with internal departments and networks.
- Identification of the competitive/market intelligence user’s needs.
- The importance of a competitive/market intelligence culture.
- CI center software: different software packages, functions, and features.
- The CI center team: selection, qualification, and career planning.
- Competitive/Market Intelligence Analysts and Managers
- Business Development Managers
- Knowledge Managers
Recommended Further Reading
- S. David Kilmetz and R. Sean Bridge, Gauging the Returns on Investments in Competitive Intelligence, Competitive Intelligence Review Vol. 10 issue 1, 1999
- Conway. L. Lackmann, Kenneth Saban and John M., Organizing the Competitive Intelligence Function: A Benchmarking Study, Competitive Intelligence Review Vol. 11 issue 1, 2000
- James R. Langabeer, Exploring the CI Value Equation, Competitive Intelligence Review Vol. 10 issue 3, 1999
- John Prescott, Jan Herring and Pegi Panfely, Leveraging Information for Action, Competitive Intelligence Review Vol. 9 issue 1, 1998
One full day from 9:00 to 18:00 (meet & greet from 8:30)