In this webcast, Shu Wang will demonstrate how social media analysis can be used to optimize actual investment decisions.
Many social media analysis projects bluntly fail by having a real influence on management decisions, and thus end up being used simply as a management toy. Shu Wang will demonstrate how brands can leverage the enormous volume of customer feedback within social media to provide quantitative predictions of a potential rating for new products. With such information, marketing and innovation teams can optimize their investment decisions to address consumer needs accurately, and therefore maximize return on investment.
- Insights-driven marketing and innovation decisions
- New ways of collecting and deriving quantitative consumer intelligence and insights
Shu Wang is Director Business Transformation, Six Sigma Master Black Belt at Royal Philips. Shu is a data-driven decision-making thought leader and established data-driven problem solver who specialises in combining cutting-edge technology, data, advanced analytics and industrial experience to bring best-in-class digital intelligence and insights.