Stop Flying Blind: Turning Competitive & Market Intelligence into Better Strategic Decisions

About

Many organizations invest in Competitive and Market Intelligence. Yet surprisingly few systematically integrate intelligence into their strategic decision making.

As a result, major investment decisions, market entries, product launches or partnerships are often shaped by incomplete information, organizational bias or outdated assumptions.

Drawing on practical experience in shaping strategic decisions under uncertainty, Alexandra Cristea, ICI faculty member, demonstrates in this concise, confrontational webinar:

• Why most CI/MI activity fails to influence strategic decisions
• What executives actually need from CI/MI when deciding on markets, products, pricing or M&A
• What an effective CI/MI unit should look like – mandate, organizational position, governance integration
• How Strategic Foresight (early warning, scenarios, war gaming) can be anchored in CI/MI to avoid being blindsided

Participants will:

• Reflect on their own company’s strategic bets and blind spots
• Learn design principles for impactful CI/MI in different corporate contexts
• See practical examples of early warning, scenario thinking and war gaming
• Take away at least one concrete idea to strengthen decision making in their organization

The session is intended for executives, strategy leaders, business development professionals, innovation managers and CI/ MI practitioners who want to strengthen decision-making under uncertainty.

Registration: https://us06web.zoom.us/meeting/register/LXiSk6hDQkiAcmIuh9ExFQ

About the speaker: https://www.institute-for-competitive-intelligence.com/index.php/about-ici/who-we-are/faculty/alexandra-cristea