Free Webinar - Beyond the obvious: Managing Competitive/Market Intelligence
Managing Competitive/Market Intelligence (CI/MI) can be a daunting task! While the need for a sound knowledge of a company’s competitive environment is undisputed, actual implementation varies widely. As a relatively new managerial field, knowledge about and understanding of this function might be not as wide spread, as for say “Controlling” or “Marketing”. Missed opportunities for operational excellence might be the consequences. Let alone a strategic misalignment with one’s competitive environment.
In his complimentary webinar ICI’s Director Rainer Michaeli will share his insight from almost 30 years working in the CI/MI field. Beyond the obvious of monitoring and analysing competitors’ activities, Michaeli will explain why the following topics are key to a company’s success.
- In-house CI Centers - Design and operation of impactful CI units that can make a difference
- Counter Intelligence – Protecting your company against illegal/unethical activities such as industrial espionage and information leakages.
- Information Warfare – How to spot and counter information related attacks against your company.
- Competitive Technology Intelligence – Analysing competitors’ technologies and related impacts to your company.
- Critical Thinking and Creative Problem Solving – Structured Analytic Techniques are systematic approaches to improving the quality of your thinking when wrestling with painful problems or grappling with tough decisions.
At the closing of his webinar Michaeli will answer question about ICI’s unique Certificate in Competitive Intelligence Management (CCIM)!
