On-Site and Remote Available

ICI-25 Workshop: Social Media Research & Analysis for Competitive / Market Intelligence (2)

ICI 25 Social Media Analysis Competitive Intelligence / Market Intelligence

How to leverage social media platforms and digital communication for competitive intelligence research

Social media, or digital communication, is fast becoming one of the primary media for competitive intelligence research.

Social media platforms such as Facebook, LinkedIn, and XING offer an abundance of information that is readily available and offers key insights for competitive intelligence researchers.

In this workshop we investigate the importance of social media sources for discovering critical intelligence. You will learn how to identify valuable quantitative and qualitative patterns and signals from the digital noise, in order to capitalize on business opportunities and avoid risks.

Curriculum

Benefits

Aimed at

Fees

Workshop Focus

  • Social media research and analysis - How digital communication works and how to exploit collective intelligence and consumer generated content.
  • Searching and analyzing social media:
    • Innovative approaches to search for competitive information.
    • Interpreting social media content
    • Managing information overload while avoiding fake news
    • Social media network analysis.
    • Identification of target groups and emerging issues: the hunt for meaningful early warning signals.
  • Automation of social media monitoring and analysis (software tools and processes).
  • Manipulation of social media platforms: From sockpuppets, opinion bots, fake news, echo chambers and identity theft


Additional Dates

ICI-25 (English language) | ICI-25 (German language)

Next date

Start Date Dec 05, 2023
End Date Dec 06, 2023
Price € 695* (excl. VAT)
Country/Price
Workshop Schedule

December 5, 13:00-17:00 (Berlin time)
December 6, 13:00-17:00 (Berlin time)

Participation Remote
Categories Workshops, CCIR, Advanced Workshops, ICI-25, Europe, Asia, Americas, Africa, 1day Workshops

Faculty

We are no longer accepting registrations for this event

Discounts

ICI Alumni: graduates of ICI certificates (lifelong 10% discount)
ICI loyalty discount: participants of ICI workshops or conferences, within the last 3 years (10% discount)
Multiple workshops or multiple attendees: 10% discount for 2nd, 3rd, … booking.

Country discounts are available according to the participants's country of residence

Groups with more than 5 participants
and inhouse workshops: Please use our contact form.
 

All prices excl. VAT. Accommodation and travel expenses are not included in the price. 

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