What is Information Warfare – and Why Should CI Professionals Be Involved?

Information warfare involves the strategic use of information to shape public opinion, mislead competitors, and undermine the credibility of opposing entities. In today’s hyperconnected world, the information space has become a critical arena for competitive advantage.

In this ICI Impulse video, Rainer Michaeli, Director of the Institute for Competitive Intelligence (ICI), explains why Competitive Intelligence (CI) professionals must take an active role in identifying and countering disinformation and misinformation in the market.

CI professionals are uniquely positioned to monitor and analyze:
🔹 Online narratives
🔹 Media coverage
🔹 Competitor communications
🔹 Public relations campaigns

The goal: detect manipulation, misleading messaging, and disinformation strategies—and respond with informed, timely countermeasures.

In an era of growing digital influence, mastering information warfare is no longer optional—it’s a competitive necessity.

Watch the full video to discover how CI professionals contribute to corporate defense against information warfare attacks.