What is Competitive Intelligence (CI)?

In this ICI Impulse video, Rainer Michaeli, Director of the Institute for Competitive Intelligence (ICI), introduces the concept of Competitive and Market Intelligence.

While many companies have already implemented CI processes, others remain hesitant. However, empirical research shows that organizations that excel in Competitive Intelligence are generally more successful than those that do not leverage it.

 Watch the full video to uncover what Competitive Intelligence is—and how it can powerfully support your company across strategy, innovation, and market positioning.

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