ICI-2 Workshop: Personal Skills for Competitive / Market Intelligence Excellence

Competitive- and Market-Intelligence-Projects

How to increase your personal efficiency and analytical skills

This workshop is aimed at getting the best out of the most important factor in your competitive/market intelligence environment: You!
To effectively leverage the theories and concepts of the intelligence discipline, personal effectiveness, professionalism and organizational skills are key. This one-day intensive development workshop will help you to review your working practices and enhance these all-important skills and competences to support you in your day-to-day work as a competitive/market intelligence professional. Based upon practical hands-on group exercises, self-appraisal tests and direct feedback on your own individual performance you will be able to work with greater personal efficiency, professionalism and organization for greater CI results!


  • Learn about your own strengths and weaknesses with regard to efficiency, professionalism and personal organization.
  • Develop a personal effectiveness "survival kit" during the workshop and apply this to your everyday working life as a competitive/market intelligence professional.
  • Receive professional development coaching to support you in your future CI/MI career.
  • Enjoy the opportunity to share real-life experiences, challenges, and knowledge with competitive intelligence experts and peers from a range of industries.

Skills You Will Take Away

  • Ability to effectively generate intelligence: planning, collection, processing, analyzing, and reporting.
  • Effective tailoring of oral and written outputs
  • Improved analytical writing and presenting skills to engage with senior executives and get their buy in.
  • Enhanced critical thinking and problem-solving skills.
  • Ability to manage information overload through speed reading and greater personal organization in your work.

Workshop Program

  • Your personal CI effectiveness: self-appraisal, working as part of a team and reflection
  • Conducting competitive/market intelligence needs assessment audits
  • Safety nets and survival training: Planning and executing competitive/market intelligence projects
  • Critical thinking/problem-solving methodologies for individuals
  • Analytic briefing – how to get your message across even in challenging environments (senior management/uncooperative peers)
  • Ethics in intelligence projects – creating a guideline for the ethical collection of competitive information
  • Presentation skills for intelligence professionals: analytic writing, visualization in reports, oral presentations
  • Developing your CI/MI career: Do’s and Don’ts
  • Software tools for personal CI effectiveness

Workshop Duration

One full day from 9:00 to 18:00 (meet & greet from 8:30, tea and coffee served)

Aimed At

  • Competitive Intelligence Analysts and Managers
  • Market Intelligence Analysts and Managers
  • Market Researchers

More Information

Next Date:

Next Date: Bangalore