Pierre-yves Debliquy will share some proven methods and tools that deliver effective information for decision making in SME's.
Competitive Intelligence in small organizations can be done effectively without big budgets. However, if practiced as an end in itself, it can easily blow your budget.
Pierre-yves Debliquy will share some proven methods and tools that deliver effective information for decision making in SME's. He developed the "frugal" Competitive and Market Intelligence framework that fits small and medium enterprises budget and culture by focusing on company success and decision making.
- There is no interest to collect information that has no value
- Low resources competitive intelligence can be effective
- Competitive intelligence is about answering competitive questions
Pierre-yves Debliquy is involved in the competitive intelligence business for more than 15 years. During the first decade of the century, he ran his own company specialized in document and information management (under the brand names Epystemic – Euresis – Brainsfeed). He then helped companies with consulting and training activities. He is actually « conseiller en intelligence stratégique » for the SPI (territorial development agency for the province Liège in Belgium), helping SME's to durably grow, build and maintain competitive advantages by the implementation of a durable CI spirit.
Pierre-yves Debliquy has been blogging about CI for more than 10 years (http://blog.euresis.com) and he has published many books about mind mapping and search skills (Chercher n'est pas trouver - Searching is not finding). He is a regular speaker/lecturer in CI conferences in France and trainings.