In this webinar Chad Eng will point out that Competitive Intelligence is in need of a make-over and CI professionals need to leverage new technology to advance their daily work.
Many competitive intelligence practitioners have to justify their value to their leadership on a regular basis – which is becoming increasingly challenging. CI professionals are following a similar path seen by public libraries with the advent of Google in the 90’s – can CI evolve before it becomes irrelevant? CI practitioners have been using many of the same resources to perform their roles for decades, even if some sources have changed from print to electronic. CI professionals need to expand their thinking from incremental development and progress to monumental advances in our chosen field. We all need to be constantly scanning the technology horizon for tools and processes that can help the field make huge leaps in gathering and leveraging competitive intelligence.
Chad will point out that boosting Competitive/Market Intelligence capabilities is not the job of the IT department. Instead it is the job of CI/MI professionals to leverage new technology to advance the field.
Chad Eng is the Director of International Insights for Optum (a UnitedHealth Group company) who partners with C-suite executives and VPs to support high-level decisions in strategy, marketing, sales, and M&A. After spending 15 years generating competitive intelligence and market insights, Chad has a solid grasp of research processes and what it takes to turn information into intelligence. Chad has enjoyed the work he’s done supporting international business at multiple Fortune 500 companies in the healthcare, manufacturing, and retail industries. Chad holds a Master of Library and Information Science degree, as well as an MBA, uniquely combining expertise in research methodology and business acumen. In his free time, Chad enjoys watching roller derby, collecting B-movies, seeing live music, and traveling
Aug 30 2019
15:00-16:00 (CET) (local time)
Start Date | Aug 30, 2019 |
End Date | Aug 30, 2019 |
Price | - |
Country/Price | |
Categories | Webinars |