ICI-27 Workshop: Competitive Technology Intelligence (CTI)
How to monitor, assess, and leverage technologies
In today's fast-paced competitive environment, technological innovations can be fundamental to business success. Sound competitive technical intelligence enables companies to identify where technology can deliver a competitive advantage in areas such as marketing, product design, and R&D. The Competitive Technology Intelligence workshop looks at how to monitor the technical environment, identify technological developments, assess the potential of new technologies, and analyze their effect upon the business, customers, and competitors.
Workshop Focus
- Technology early warning – spotting changes by scanning one’s environment
- Strong and weak signals, processes, communities
- Technology scouting – how to recognize and classify technology search fields
- Processes, information sources, classification criteria
- Technology assessment – which technologies will determine future market success?
- Assessing the potential and development of new technologies through technology comparisons and analyses, identifying risks and opportunities for achieving competitive advantages
- Competitive technical intelligence process – analysis, design, and implementation
- Competitive Technology Intelligence case studies
Additional Dates
Next date
| Start Date | Sep 23, 2024 |
| End Date | Sep 24, 2024 |
| Price | € 695* (excl. VAT) |
| Country/Price | |
| Workshop Schedule |
September 23, 13:00-17:00 |
| Participation | Remote |
| Categories | Workshops, CCIM, Advanced Workshops, ICI-27, Europe, Asia, Americas, Africa, 1day Workshops |
