Stay ahead with advanced research techniques
This certificate program provides practical training in advanced intelligence research. Patents as a competitive tool form part of the essential knowledge of legal and practical issues when researching and defending your company’s intellectual property. Trade show and event intelligence offer unique opportunities to collect information about your competitors. Finally, social media monitoring incorporates the latest research on internet-based information sources, such as blogs, wikis and any other digitally available sources. Operation and maintenance of intelligence networks is the key success factor to efficient in-depth intelligence research and maintenance of competitive/market intelligence operations.
This intensive certificate program will sharpen your skills and optimize your research approach. Participants will learn how to obtain and analyze valuable intelligence from events and social media, how to protect and defend intellectual property rights, and how to excel in knowledge management.
4 days of competitive/market intelligence research workshops + final exam (2.5 hours).
- Trade Show and Event Intelligence (ICI-20)
- Social Media Research & Analysis for CI/MI (ICI-25)
- Patent & Intellectual Property Intelligence and Defense (ICI-35)
- Knowledge Management to Improve Competitive / Market Intelligence Processes (ICI-38)
- 2 assignments
- final exam
Your international instructors have extensive work experience ranging from 20 to 45 years. Benefit from the unique diversity and passion of Prof. Grothe, Franck Mathot, Jonathan Gordon-Till and Milena Motta.
Who should attend?
Analysts, CI Researcher, Market Researcher, Competitive Intelligence and Market Intelligence Manager.
€2,950 / £2,675 / US$3,500 / INR83,000 (including assignments and final exam fee)