Analysis - The Core of Competitive/Market Intelligence
Analysis is the crucial step in the production of competitive and market intelligence – often over-looked or performed poorly. This unique program will enable you to excel in competitive/market intelligence analysis. You will learn how to use state of the art analysis tools and techniques to transfer information and data into insight and knowledge, i.e. intelligence. Learn to avoid analysis traps and set up processes to ensure high quality results. Scenario planning, early warning systems, psychology of intelligence analysis, and financial analysis are the cornerstones of the certificate’s toolbox.
Expand your analytical mind on this exciting and challenging certificate program. Various real-life business cases will be used throughout this certificate program to hone your competitive analysis skills. Participants should have experience with basic analytical methods, as taught in ICI’s Fundamental Analysis Workshop (ICI-6).
4 days of advanced competitive intelligence analysis tools and techniques + final exam (2.5 hours)
- Strategic Foresight Through Scenario Mapping (ICI-22)
- Intelligence Mind Traps and Cognitive Biases (ICI-26)
- Financial Analysis Fundamentals (ICI-28)
- Strategic Foresight with Early Warning Systems (ICI-32)
- 2 assignments
- final exam
Your international instructors have extensive work experience ranging from 20 to 45 years. Benefit from the unique diversity and passion of Prof. Bernd Jörs, Dr. Gerd Krampe, Chris Murphy and Anamaria Popescu.
Who should attend?
Competitive/Market Analysts, Business Developers, Market Researchers, Assistants to CEOs and Heads of Business Units, Consultants, Product/Service Managers
€2,950 / £2,110 / US$3,600 / INR83,000 (including assignments and final exam fee)