Webcast: How to Gain Creative Competitive Insights from your Organization’s Collective Competitor Knowledge
Competitive and market intelligence are not only about collecting and analyzing facts and figures. Eighty percent of the needed competitor information is already inside the organization, but it does not exist as structured facts and figures. For the successful CI operation, managing knowledge sharing inside the organization is just as important as exploiting external competitive intelligence.
This webinar will show how to manage even large, informal loosely coupled groups to create new and creative insights from their collective knowledge. Conferences are an excellent example of these types of groups.
ICI's conferences are a wonderful opportunities to share, learn, and of course, indulge in competitive intelligence. At ICI2016 delegates will had many opportunities to interact and exchange ideas and experiences, through the structured but informal ‘Unconferencing’ session, a ‘Birds of a Feather’ lunch, a ‘Wall of Fame’ and several networking breaks. Whether you are attending an ICI conference and want to optimize your networking and learning opportunities, or you are looking for ways of bringing creative knowledge sharing into your own organization, watch this webcast now to hear how simple but effective networking events can transform a passive audience into a dynamic resource of knowledge and intelligence.
Key Take-aways
- How to recognize and begin to exploit the value of your organization’s internal collective knowledge of the competitive landscape.
- How to mobilize a large group of co-workers to identify critical competitor knowledge.
- How to gain critical competitive insights without the need for expensive databases or IT solutions.
Jonathan Gordon-Till is Principal at Oxford Business Intelligence, specializing in knowledge management strategy, particularly with reference to knowledge retention & transfer during corporate change. He has worked for over 25 years at the intersection between knowledge & information management, competitive intelligence and library science. He is active in the global knowledge & information professions and has served on a number of professional bodies including the SCIP Ethics Committee. He is also widely acknowledged as an information ethicist and provides training and consultancy services through InfoEthics UK. He has contributed widely to the professional literature and was for many years a columnist in Information World Review.
Jonathan started his career in knowledge & information management in global financial services consulting. In addition to KM consultancy, he currently leads the global Knowledge Management Centre of Expertise for the R&D function of a major food manufacturer.