Seeing What's Next: Using Theories of Innovation to Predict Industry Change

by Clayton M. Christensen, Erik A. Roth and Scott D. Anthony

Recommended reading for the ICI workshops ICI-27, ICI-32 and ICI-33

Book Description
This book argues that it is possible to predict which companies will win and which will lose in a specific situation—and provides a practical framework for doing so.

Most books on innovation—including Christensen’s previous two books—approached innovation from the inside-out, showing firms how they can create innovations inside their own companies. This book is written from an “outside-in” perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.

• Hardcover: 312 pages
• Publisher: Harvard Business School Press (May 2004)
• Language: English
• ISBN-10: 1591391857
• ISBN-13: 978-1591391852