Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

by Craig S. Fleisher and Babette Bensoussan

Recommended reading for the ICI workshop ICI-6 and ICI-31

Book Description
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information.

Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.

• Paperback: 457 pages
• Publisher: Prentice Hall; US Ed edition (March 29, 2002)
• Language: English
• ISBN-10: 0130888524
• ISBN-13: 978-0130888525