Gain your Competitive Intelligence Certificate on a part-time basis
In the past few years, the competitive environment has changed radically in all industry sectors. In order to keep pace with the changes, and to be one step ahead of the competition, the collection and analysis of competitive information is becoming increasingly important. Yet, according to an empirical survey supported by the Institute for Competitive Intelligence (ICI)1, 80% of German companies don't conduct competitive analyses at all, or only in a rudimentary way! One reason for this is the lack of education and further training for professional market and competitive analysts. In a survey of CI-Professionals2, only 10% of those questioned specified that they had a formal Competitive Intelligence education - nearly 50% of Competitive Intelligence Professionals received their training "on the job". The Institute for Competitive Intelligence (ICI) was established in 2004 to provide post-graduate professionals specific Competitive Intelligence know-how on a part-time basis. The rising demand for our Competitive-Intelligence-Professional-Certificate confirms the need for this qualification. Our attendees come from many different industry sectors and work in diverse internal functions (cf. about us). We hope to welcome you soon, as an attendee of our courses.
Rainer Michaeli
1 Cf. Michaeli R (2005) Competitive Intelligence, Springer Verlag Heidelberg |
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Dipl.-Ing, MBA Rainer Michaeli Director of the Institute for Competitive Intelligence Managing Partner Board member of SCIP (Strategic and Competitive Intelligence Professionals) 2003-2005 Lecturer What is Competitive Intelligence? Established knowledge on future market trends, competitor activities and technological developments has become the most important asset of businesses today. Through systematic surveys and professional analysis of relevant information from primary and secondary sources, a foundation for corporate success can be laid. |
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