Finding Competitive / Market Intelligence using advanced search techniques including deep web, database and social media research
Competitive and market intelligence is essential for making key strategic decisions, and is obtained in part through online research. However, due to the level of information available online, deriving relevant data can be challenging. The Online Research for Competitive and Market Intelligence workshop from the ICI will provide you with an overview of the principles of online research, from determining the research issue to presenting the results. You will learn how to obtain focused, comprehensive, and thorough results by effectively planning and conducting secondary research.
- Better decision making through intelligence that is relevant, reliable, and of high quality.
- Greater understanding of the competitive and market environment through intelligence obtained from targeted online research.
- Increased efficiency in conducting online research.
- Exploitation of social media to obtain valuable insights.
- The opportunity to exchange experience with competitive intelligence and research experts and peers from a range of industries.
Skills You Will Take Away
- Competence in conducting effective internet and online database research (open source intelligence).
- Ability to tailor online search strategies in order to filter out irrelevant data and obtain valuable information.
- Knowledge of a wide variety of online research sources including social media and search engines.
- Four steps to effective secondary research: key intelligence topics (KITs), collection plan, research, and evaluation.
- Comparison of the most important search engines and meta search engines, and how to implement expert search strategies.
- Observing competitors and technologies, website analysis, and information reliability.
- How to conduct and optimize online database searches.
- Overview of valuable secondary research sources and source indices.
- Market Researchers
- Competitive Intelligence Researchers
- Information Brokers
From 9:00 to 18:00 (meet & greet from 8:30)
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