ICI-4 CI Secondary Research
Internet search, online databases and print media
 The most important competence of Competitive Intelligence and market researchers is retrieval of relevant data. Even professionals tend to act on the next best results given by search engines like Google. Comprehensive and thorough results cannot be expected this way.
Learn the principles of secondary research from initial determination of the research problem to the presentation of results. The specifics of different information media and research strategies are shown with live demonstrations, reinforced with exercises.
This workshop is geared towards professional researchers, analysts, information brokers and journalists, who regularly search for market, competitor, financial or technological information. |
Workshop foci
Organizing the research process
- Role of the research process within the competitive intelligence cycle
- 4 steps for effective secondary research: Key Intelligence topics, Collection Plan, Research, Evaluation
Searching the Internet
Professional Research is not surfing the web
(including 50 information resources)
- Internet research
Surface web/Deep Web, structure/size, statistics, limitations
- Search engines
How search engines work, comparison of the most important search engines and meta search engines
- Specific search engines
Searching for news, blogs, podcasts, boards and portals
- Expert search strategies
Generic search strategies, expert search, searching tools/automated search
- Mastering secondary research
Website analysis, watching competitors, information reliability
Using online databases
Resources for the professionals
(including resource indices for all industries)
- Searching online databases
Research process, hosts, support, costs
- Secondary research sources
patents, market research, statistics, finances, legal information, books, academic papers, newspapers, people, strategies, market/technology trends
- Resource indices for Competitive Intelligence professionals
Case study
- Each research step is carried out with an industrial competitive research case study
More Information
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