ICI-3 Competitive Intelligence Reporting
Content, style, presentation
 Competitive Intelligence reporting includes compilation of reports that contain raw and analyzed data for the Intelligence user. Consequently, the form, content and medium of the report has to be adjusted based on the needs of these users. In this workshop, the essential reports or products of a Competitive Intelligence department are defined, as well as their form and structure explained. The focus is on the content composition of the Intelligence reports.
Besides written reports, the importance and specifics of Intelligence presentations (briefing, fixed date) are looked at in detail.
An outlook on Competitive Intelligence reporting systems and their reporting generators rounds off the workshop.
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With the help of case studies, the independent compilation of Intelligence reports for different user types is practiced.
Workshop foci
Demand analysis of the Intelligence recipient
- Who needs what news and how should it be formatted?
- Content of Intelligence reports: structure and style elements
- Layout of reports: rules of design and software tools
- CI portals with dynamic reports
Development of Competitive Intelligence reporting
- Reporting pyramid
- Escalation procedures
- Prioritization
- Dissemination of reports (push versus pull)
Closer examination (examples)
- Competitor profiles (strategic profiles)
- Situational analyses
- Research results
- Strategic analyses
- Example for reports in Competitive Intelligence software tools
Case studies
- Independent compilation of reports
Readings
More Information
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