Advanced techniques to avoid intelligence errors caused by misinformation and cognitive bias, and get the best out of your competitive / market intelligence
Information analysts are faced with the challenge of obtaining reliable, high-quality intelligence, however the analysis of information for competitive intelligence can be prone to misinformation, cognitive perception, and bias. The Psychology of Intelligence Analysis workshop looks at the pitfalls and mistakes that are to be avoided for information collection, intelligence analysis, reporting, and decision making. It will provide you with the tools and techniques to take precautionary measures, avoid mistakes, and obtain reliable competitive intelligence.
- Implementation of a pragmatic process for collecting information and analyzing and reporting competitive intelligence within your business.
- Improved decision making based on high-quality competitive intelligence that is credible, unbiased, and unmanipulated.
- A competitive edge for your business through better informed decision making.
- The opportunity to share experience and knowledge with competitive intelligence experts and peers from a range of industries.
Skills You Will Take Away
- Understanding of the psychology of intelligence analysis, awareness of the typical kinds of pitfalls and mistakes to avoid and the detrimental effects they can have upon your intelligence.
- Ability to collect information and analyze and report intelligence without the interference of bias, misinformation, blind spots, manipulation, cognitive perception, conflicting information, preconceptions and other common mistakes.
- Competence in applying effective methodologies and tools, such as the analysis of competing hypotheses and mental tool kits, to avoid intelligence mistakes.
- Common perceptional mistakes when processing information and analyzing intelligence: Expectation versus wishful thinking, dominance of mindsets, dynamics of information perception, and preconception.
- Cognitive biases when analyzing intelligence: Blind spots, mistakes to avoid with the assessment of evidence, perception of cause and effect, and estimation of probabilities.
- Intelligence reporting: Deliberate and unconscious manipulation of results, and the basic principles of reporting.
- Methodologies and tools to avoid making intelligence mistakes: Analysis of competing hypotheses (ACH), mental took kits, and checklists.
- Competitive / Market Intelligence Professionals
- Market Researchers
- Information Manager
- Technology Managers
- Risk Managers
Recommended Further Reading
- Paul Dishman, When Bad Analysis Happens to Good People, Strategic and Competitive Intelligence Professionals, 2003,
- Benjamin Gilad, Business Blindspots, Probus Professional Pub, 1993
- Richard J. Heuer Jr., Psychology of Intelligence Analysis, Military Bookshop, 2010
- Colonel John Hughes-Wilson, Military Intelligence Blunders, Carroll & Graf Publishers Inc., 1999
One full day from 9:00 to 18:00 (meet & greet from 8:30)