ICI-24 - Design and Operation of an In-house CI Centre

Tasks, Organization, Software, Staff

A CI centre is the command centre of a company. Here, enterprise wide information flows in order to make important decisions in real-time. With such a centre, a company can improve its competitiveness in a sustainable way by timely reaction to market and competitive developments and by avoiding costly wrong decisions. To avoid set-backs with the implementation of a CI centre, consideration has to be given and optimizations taken into account with resources, design and implementation. With a case study, the attendees will compile a concept for an in-house CI-centre and evaluate the chances of success for that concept.

Workshop foci

Examples of successful CI Centres

• Lessons learned from experience

Role and tasks of a CI Centre

• Information centre or intelligence service headquarters - what is the role of a CI Cen­tre in a company?
• What are the needs of a CI user?
• Determining the "Return-on-Intelligence"

Forms of organisation

• Centralized vs. decentralized forms of organisation
• Co-operation with internal departments
• Co-operation networks
• CI cultures in companies
• Strategies to enhance Corporate Intelligence
• The 10 critical success factors for the development of a CI Centre
• Steps of implementation for a CI Centre

Software for a CI-Centre

• Market survey
• Functions and features
• Sample presentation

CI staff

• Selection
• Qualification
• Career planning

Articles

• Gauging the Returns on Investments in Competitive Intelligence (by S. David Kilmetz and R. Sean Bridge,1999)
• Exploring the CI Value Equation (by James R. Langabeer, 1999)
• Measuring Competitive Intelligence Effectiveness: Insights from the Advertising Industry (by Leigh Davison, 2001)
• Organizing the Competitive Intelligence Function: A Benchmarking Study (by Conway L. Lackman, Kenneth Saban and John M., 2000)
• Leveraging Information for Action (by John Prescott, Jan Herring and Pegi Panfely, 1998)
• Small but Powerfull (by Amy Berger, 1997)
• Competitive Intelligence at Xerox (by Judith Vezmar, 1996)
• CI at Avnet: A Bottom-Line Impact (by John H. Hovis, 2000)
• Competitive Intelligence Software Portals Review (by The Aurora WDC, 2004)

More Information

• Online registration
• All Workshops, Dates, Fees
• PDF-Catalog
• Speaker: Nash