ICI-24 - Design and Operation of an In-house CI Centre
Tasks, Organization, Software, Staff
 A CI centre is the command centre of a company. Here, enterprise wide information flows in order to make important decisions in real-time. With such a centre, a company can improve its competitiveness in a sustainable way by timely reaction to market and competitive developments and by avoiding costly wrong decisions.
To avoid set-backs with the implementation of a CI centre, consideration has to be given and optimizations taken into account with resources, design and implementation.
With a case study, the attendees will compile a concept for an in-house CI-centre and evaluate the chances of success for that concept.
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Workshop foci
Examples of successful CI Centres
- Lessons learned from experience
Role and tasks of a CI Centre
- Information centre or intelligence service headquarters - what is the role of a CI Centre in a company?
- What are the needs of a Competitive Intelligence user?
- Determining the "Return-on-Intelligence"
Forms of organization
- Centralized vs. decentralized forms of organization
- Co-operation with internal departments
- Co-operation networks
- Competitive Intelligence cultures in companies
- Strategies to enhance Corporate Intelligence
- The 10 critical success factors for the development of a CI Centre
- Steps of implementation for a CI Centre
Software for a CI Centre
- Market survey
- Functions and features
- Sample presentation
Competitive Intelligence staff
- Selection
- Qualification
- Career planning
Articles
- Gauging the Returns on Investments in Competitive Intelligence (by S. David Kilmetz and R. Sean Bridge,1999)
- Exploring the CI Value Equation (by James R. Langabeer, 1999)
- Measuring Competitive Intelligence Effectiveness: Insights from the Advertising Industry (by Leigh Davison, 2001)
- Organizing the Competitive Intelligence Function: A Benchmarking Study (by Conway L. Lackman, Kenneth Saban and John M., 2000)
- Leveraging Information for Action (by John Prescott, Jan Herring and Pegi Panfely, 1998)
- Small but Powerfull (by Amy Berger, 1997)
- Competitive Intelligence at Xerox (by Judith Vezmar, 1996)
- CI at Avnet: A Bottom-Line Impact (by John H. Hovis, 2000)
- Competitive Intelligence Software Portals Review (by The Aurora WDC, 2004)
More Information
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