ICI-21 - Analysis of Competitor's Strategies
The six perspectives of competitor strategy reengineering
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 The most celebrated of Competitive Intelligence analyses is the analysis of competitor strategies. This workshop looks at the companies within the competitor peer group and how to analyze them from six perspectives. These sub-analyses are then integrated into one competitor strategy evaluation.
Once competitors’ strategies are known, a company can develop its strategy accordingly to achieve long-term competitive advantage.
This therefore enables the company to avoid any surprises caused through competitors’ activities. In this way, an understanding of the internal view of the competitor is built up. It is possible to derive competitors’ future reactions through reaction profiles, and build up competitor scenarios and war gaming, for example.
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The participants will carry out a complete competitor strategy analysis on the basis of a case study.
Workshop foci
Definition of a peer group
- Analysis of company and market similarities
- Sources and quality of data
Perspectives of the competitor strategy analysis
- Diversification
- Internationalization
- Financial, profit and assets position
- Capital market performance
- Strategic maneuvering
- Company strategies
Perspectives of the competitor strategy analysis
- Processes for continual analysis of strategic maneuvers
- Competitor strategy - wikis
Visualization and reporting of competitor's strategies
- Competitive landscapes
- Strategy dice, strategy scorecards
- Maneuver maps
Case study
- Determination of a peer group
- Analysis of a competitor's strategy
Readings
More Information
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