On-Site and Remote Available

ICI-20 Workshop: Trade Show and Event Intelligence

ICI 20 Trade Show Intelligence Competitive Intelligence / Market Intelligence

How to obtain and analyze valuable competitive / market intelligence from events and generate insights

Business trade shows, exhibitions, conferences, road shows and other similar events offer unique opportunities to collect information about your competitors.

To be successful in event intelligence you need to know how to collect competitive information effectively at events, and turn this intelligence into valuable business insights.

Curriculum

Benefits

Aimed at

Package

Workshop Focus

This Trade Show and Event Intelligence workshop by the ICI will provide you with the necessary professional skills and techniques for collecting competitor information and generating event intelligence in order to deliver competitive advantage for your business.

  • How to identify which events you should attend and what to expect when you are there. Determination of intelligence specifics such as exhibitor lists, visitor numbers, and conference programs.
  • Elicitation techniques and audiovisual observation at events: An introduction to the art of interviewing and observation for critical intelligence gathering.
  • Planning and managing the collection of data at events: Key issues, team briefs, de-briefs, and logistics.
  • Counterintelligence: How to protect your company’s teams when they visit/exhibit at events.
  • Information warfare at events: Rumors, campaigns, and reactions.
  • Ethical and legal issues surrounding event intelligence.


Additional Dates

ICI-20 (English language) | ICI-20 (German language)

Next date

Start Date Apr 08, 2024
End Date Apr 09, 2024
Price € 695* (excl. VAT)
Country/Price
Workshop Schedule

April 8, 13:00-17:00 (Berlin time)
April 9, 13:00-17:00 (Berlin time)

Participation Remote
Categories Workshops, CCIR, Advanced Workshops, ICI-20, Europe, Asia, Americas, Africa, 1day Workshops

Faculty

Discounts

ICI Alumni: graduates of ICI certificates (lifelong 10% discount)
ICI loyalty discount: participants of ICI workshops or conferences, within the last 3 years (10% discount)
Multiple workshops or multiple attendees: 10% discount for 2nd, 3rd, … booking.

Country discounts are available according to the participants's country of residence

Groups with more than 5 participants
and inhouse workshops: Please use our contact form.
 

All prices excl. VAT. Accommodation and travel expenses are not included in the price. 

Log in