Certificate Competitive Market Intelligence Research

Proven Competitive Intelligence Basics

This 10-day program incorporates the basic tools and techniques for CI professionals. Through interactive workshops, experts in the field provide training on systematic and proven competitive intelligence approaches; planning, information research, analysis and reporting. Candidates will be able to enhance their level of productivity and master challenging CI projects.


This fundamental certificate program is designed for those who are new to the field of Competitive Intelligence. Participants from areas such as market research, information management, business analysis, etc. will learn • Theory and implementation of Competitive Intelligence basics • Structuring of competitive information • Assessment and use of research resources • Application of advanced communication techniques • Fundamental Competitive Intelligence analysis methods.


10 days of fundamental competitive intelligence workshops + final exam (2.5 hours).


Your international instructors have extensive work experience ranging from 20 to 45 years. Benefit from the unique diversity and passion of  Rainer Michaeli, Christopher Murphy, Arthur Weiss, John J. McGonagle Jr., von Glasow, Kent Potter.

Who should attend?

Beginners in the field of competitive intelligence, market researchers, information managers, industry and business analysts.


€5,750 / £4,970 / US$7,150 / INR192,000 / 21200 Yuan (including assignments and final exam fee)
The FCCI can be upgraded to the CPCI


Next Date