The sniffer among thinkers - A report by Rainer Michaeli, Director of the Institute for Competitive Intelligence GmbH

The German Council magazine published a new edition entitled "Think" in December 2015. Rainer Michaeli, who was described by the magazine as the “Pope of Competition”, was also interviewed on this subject.  He wants to convey to other companies the fundamental idea of creative and critical thinking. Director of the Institute for Competitive Intelligence GmbH (ICI) expressed that German companies do not know their competitors as well as they think they do. Many are still far from being able to observe their competitors professionally. Michaeli's company specializes in teaching companies various methods and techniques for mastering the competitive intelligence discipline and identifying weaknesses within their own businesses. "Ideally, don't perceive your competitor as an enemy, but rather as a market player," said Michaeli. Read full article