Abstract:

Traditionally in CI literature, the Internet has been _ where it was not outright marginalized _ viewed as a source of secondary data. The development of Web 2.0 along with the advent of Social Media and User Generated Content necessitates a reevaluation of this conservative stance. Using several examples, it is shown that although the information neces- sary for CI can be found on Social Media sites in its primary form and lends itself to automated extraction and presentation, this approach has its pitfalls. The ever-present problem of data quality and relevance is addressed and methods to tackle it are presented.

Key topics:

• Potentials and limits of blogs, forums and microblogs for online CI
• Why do we need an automatic online CI solution?
• Important things you should be aware of before you decide to use an automatic solution.
• Learn how to address quality and relevance issues.

Speaker profile:

Dominika Dabrowska works as an Analyst and is a PhD student at the University of Teesside (UK). Her PhD work addresses the issue of the identification of relevant online primary data sources and the automation of their integration into the CI workflow. Mrs Dabrowska comes from Poland, studied International Business Administration at the University Viadrina in Frankfurt/Oder (Germany) and wrote her thesis about international project management at Motorola. She has 5 years of work experience in the field of monitoring online sources as Analyst and Consultant. She has also taught online CI at the HTW Aalen.