Certificate in Competitive Strategy

This certificate program will quickly and effectively sharpen your competitive strategic skills. You will learn how to analyze industries, markets and competitors, enabling you to contribute towards the development, formulation and implementation of competitive strategies. Learn how to develop business strategy that will surprise and outmaneuver your competitors. Provide decision makers with a strategy-focused perspective on competitors and markets. Learn how to implement Business War Gaming as a strategic decision-making tool.

Be Inspired and Motivated

The Institute for Competitive Intelligence is a leading, global provider of Competitive Intelligence education through open workshops, in-house workshops, certification and conferences. Our education is intense, challenging and exciting. All workshops can be booked as individual training events or as part of a certification program. Briefings and workshop materials are sent to participants in advance enabling them to prepare for the workshops. During the workshops small classes with up to 15 participants allow for hands-on exercises and intense discussions. Candidates on the certificate program also work on assignments and must sit a final exam. 

Content

This hands-on certificate program is designed for those who are new to the field of strategy development, but possess basic skills in general business and competitor analysis. Participants work in areas such as marketing, business development, product management or competitive intelligence. 

Duration

5 days of competitive strategy-related workshops + final exam (4 hours).

• Analysis of Competitor's Strategies (ICI-21)
• Business War Gaming (ICI-30)
• Instruments of Strategic Market Analysis (ICI-31)
• Development and Implementation of Dynamic Competitive Strategies (ICI-33)
• 2 assignments
• final exam

Faculty

Your instructor, Rainer Michaeli, has more than 20 years of practical competitive intelligence and strategy development experience. He is the author of a bestselling CI book, board member of the German CI society, management consultant, entrepreneur, university lecturer and director of the ICI.

Who should attend?

CI strategists, business developers, strategic market researchers, CEOs, strategy consultants, entrepreneurs, heads of business units.

Fees/Dates

€3,550 /£3,125 (including €100/ £80 assignments and €350 /£290 final exam fee)