Analysis - The Core of Competitive/Market Intelligence
Analysis is the crucial step in the production of intelligence – often over-looked or performed poorly. This unique program will enable you to excel in competitive intelligence analysis. You will learn how to use state of the art analysis tools and techniques to transfer information and data into insight and knowledge, i.e. intelligence. Learn to avoid analysis traps and set up processes to ensure high quality results. Scenario planning, early warning systems, financial analysis and decision analysis are the cornerstones of the certificate’s toolbox.
Content
Expand your analytical mind on this exciting and challenging certificate program. Various real-life business cases will be used throughout this certificate program to hone your competitive analysis skills. Participants should have experience with basic analytical methods, as taught in ICI’s Fundamental Analysis Workshop (ICI-6).
Duration
5 days of advanced competitive intelligence analysis tools and techniques + one-day exam
- Scenario Techniques (ICI-22)
- Decision- /Risk- and Bayes Analysis (ICI-23)
- Psychology of Intelligence Analysis (ICI-26)
- Financial Analysis (ICI-28)
- Establishment and Operation of Early Warning Systems (ICI-32)
- 2 assignments
- final exam
Faculty
Your international instructors have extensive work experience ranging from 20 to 45 years. Benefit from the unique diversity and passion of Prof. Bernd Jörs, Dr. Gerd Krampe, Chris Murphy and Rainer Michaeli.
Who should attend?
CI analysts, business developers, market researchers, assistants to CEOs and heads of business units, consultants, product/service managers
Fees/Dates
€3,550 /£3,125 (including €100/ £80 assignments and €350 /£290 final exam fee)
Certificate in Competitive Intelligence Analysis Part 1: Prague, June 25th-27th - register
Certificate in Competitive Intelligence Analysis Part 2: Paris, Spring 2013 - register
Certificate Exam: Bad Nauheim, Jul 6th 2012 - register
Certificate Exam: Bad Nauheim, Dec 6th 2012 - register
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