Business and Competitive Analysis: Effective Application of New and Classic Method

by Craig S. Fleisher and Babette E. Bensoussan

Recommended reading for ICI workshops ICI-6 and ICI-31

Book Description
It's a fact - excellent analysis is key to a successful business. However, the vast range of possible analysis tools decision-makers can use for their business is staggering. This book breaks it all down and provides its readers with 24 commonly applied methods for helping decision makers with their business, as well as addressing the process of competitive analysis itself.

Organised into two main sections, this book provides the reader with an understanding of analysis in its real-life business context and how analysis processes actually are supposed to work. It also includes five detailed chapters that describe, define and discuss the basic facts about analysis, how analysis can ideally be performed, avoiding analytical pitfalls, and communicating analysis results. The author's unique FAROUT method for understanding the application of the various tools is also explained in detail. (FAROUT is an easy to use framework to help analysts rate the best methods or techniques for managing their work and business challenges - it stands for Future-oriented, Accurate, Resource-efficient, Objective, Useful, Timely).

Business and Competitive Analysis Methods is the guide you will want kept on your shelf, pulling it down when you need advice on which competitive, marketing, or financial tool to use to analyse your company and its competitive environment.

• Hardcover: 528 pages
• Publisher: FT Press (February 27, 2007)
• Language: English
• ISBN-10: 0131873660
• ISBN-13: 978-0131873667